Forward-deployed job titles By Tom Hollands "New technology shifts the balance of power in the organization, and it’s always the ambitious young people who realize this first. This is where new titles can be a genuine indicator of people creating new jobs for themselves out of newfound leverage. A newly named job title has strong PMF for these kinds of people. If your company is an early mover on this, you own it: you define the entire job." https://www.a16z.news/p/forward-deployed-job-titles(a16z)