Every tech business in the world is looking for creative/content talent. Yet, nobody can hire them. As someone with a 50+ person media business, THIS is how you hire your creative talent: 1. Hire from 𝕏 The best creatives are already posting. Look for people who consistently put out great work in your niche, and reach out to them directly (ideally 3-15k followers). The talent density on 𝕏 is insane. Grok Bot can even help you here. You can run the same outreach strategy on small Instagrammers, LinkedIn writers, etc. 2. Judge creativity and taste (not resumes) I've never hired from a top school. In fact, I don't even ask for resumes. Creatives' online presence should be their resume. Hunt for: work ethic, attention to detail, video/written presentation skills over fancy fluff metrics. 3. Run a paid trial Always run a 1-2 week paid trial before fully committing. 4. Invest in their development Pay agencies to train them, work closely with your creatives to build taste, etc. It's totally unrealistic to expect someone to come in and know everything. Even if they've had a content/creative job before, the likelihood that the responsibilities are the same as yours is very low.