Strategy breaks the 'Never Sell Bitcoin' myth, MSTR drops over 6% pre-market!! MicroStrategy doesn’t want to be a sacrifice in this bear market, so they took the chance to sell some BTC while Bitcoin’s price is still above $70K. According to BlockBeats, on June 1, Strategy sold 32 Bitcoins last week at an average price of around $77,135 per coin, netting approximately $2.5 million. This marks the company’s first-ever public sale of Bitcoin, after previously being known for aggressive buying and long-term holding.