Using Macau and private banking as an analogy, the VIP service of crypto is still in its early stages, probably when casinos first realized that the service itself is also a product, with levels and discounted fees. However, a complete service system designed around high net worth users has not yet emerged Macau and private banks have already done this very maturely, and the real strength of Macau is that it has made it a system that allows you to stay The experience of coming to Macau with friends is particularly evident this time. From landing pick-up and drop off, presidential suite, to dining and transportation, 24-hour butler service, Michelin restaurants, and various resource priority channels, this is a complete system designed to make people stay. We directly opened two presidential suites and three one bedroom apartments this time, staying for a week without leaving. All of them were provided by the public relations department, and there was no need to deduct points And my friend is actually just at the level of a VIP, losing less than 2 million, about 300000 dollars, is already able to receive such treatment In the past, when Sun City was at its peak, it was even more exaggerated. Credit loans for chips and luxury goods could be directly signed, and casinos, nightclubs, hotels, and restaurants were all connected. Wagyu could be air freighted directly from Japan to you to eat the freshest food. As long as you played a lot, your children could go to school and your family could arrange for you to see sick The same goes for private banks, with a deposit of 8 million RMB. The bank president brings bank employees to your home to pay respects during festivals and holidays. If you have any daily needs, you can call them at once. For example, if your child wants someone to accompany them to Disneyland, the bank will come and assign an employee to take care of the child. If an elderly person is sick and hospitalized and cannot find a ward, the bank will communicate with a doctor for you, which is equivalent to giving you a 24/7 power of communication ✖️ 7 personal assistants, there is no reason for a private bank to refuse a customer's request. This is a service where you earn interest without spending money, and it's not just about betting on having cash flow and depositing 8 million RMB to achieve Looking back at crypto, 300000 dollars has almost no presence on exchanges or chains, and losses are only a number, without even the most basic service feedback From a current perspective, if the monthly trading volume of major exchanges exceeds 400 million USDT, it can be considered as a medium account, but the corresponding benefits are still mainly limited to commission discounts and priority customer service. Compared with the services that can be obtained by the same amount of funds in traditional private banks, the gap is not only an order of magnitude. Macau can provide you with a complete set of life level services for 300000 US dollars, but what can crypto offer for 300000 US dollars? There is currently no particularly good answer to this question Another very practical issue is the customer manager system. Nowadays, VIP account managers on exchanges are more like customer service, with fixed salaries and bonuses, and weak ties to long-term user retention and fund growth. However, the public relations system in Macau is completely opposite, with income directly linked to customer consumption, so they have a strong motivation to maintain relationships and expand needs, and only then can services truly take place. If the exchange wants to develop VIP services, the incentive model in this area must be changed, and even people who understand this gameplay need to be introduced, such as those who understand casinos, private banking, high-end consumption, luxury goods, etc Macau relies on services to bring people in and then keep them. The most inconspicuous services such as free WiFi and free drinks are all reducing the reasons for you to leave The service layer of crypto is almost blank now. Who will be the first to fill in the gap in the next round of services centered around users