Users are the lifeline of exchanges, Liquidity is the lifeline of markets. @heyibinance @cz_binance Liquidity and users don’t just appear out of thin air. Only when a good story is told will more people come in to play. The Chinese meme community got wrecked, and the happiest ones are the competitors next door. The once-thriving BSC Chinese community got ruined by competitors and some of our own freeloaders, who twisted things around and stuffed their pockets through insider trading. Our own users got hurt, and the insider trading PvP stories of cutting retail investors spread far and wide. Naturally, the ones benefiting are the competitors. Even something as iconic as *Binance Life*, a flagship and origin of this space, got siphoned off—no need to say more about the rest. With malicious attacks and diversion, memes are always seen as scams, not brand marketing. They won’t spark viral social media buzz, so competitors don’t have to worry. Otherwise, if new users came in and saw *Binance Life* everywhere, they’d all flock to BSC, and eventually, all the money would end up in Binance. How would anyone else survive? If *Binance Life* doesn’t die, hype won’t thrive, and the crypto space will collapse. Only then can the traditional markets freely siphon users and take over the crown of the universe’s top exchange.