The success of Brevis lies in being the first to find a real, close-to-the-money use case for ZK in the crypto space—'airdrop distribution'—instead of just shouting about tech and ideals. Before this, airdrops and protocol incentives were mostly based on snapshots, but the timing and rules of snapshots were unclear and couldn’t be clarified, leading to users blindly rushing in, wasting tons of gas and time, and then collectively withdrawing after the snapshot, making it impossible for projects to sustain long-term. The most reasonable approach is definitely to tie user behavior and incentives to long-term engagement, with continuous dynamic distribution based on on-chain contributions. But the tech for on-chain calculations like this is too complex and costly. Project teams would need to constantly monitor tens or even hundreds of thousands of addresses and adjust balances based on the state of the funding pool. So, the seemingly crude snapshot method became the only viable option. Brevis, however, leverages ZK’s features of on-chain data retrieval, off-chain computation, and on-chain verification to help many projects like Uniswap and Aster complete long-term incentive processes. So far, rewards distributed through Brevis have reached a staggering $233 million. For projects like Brevis, the business model is sustainable, giving them a chance to thrive through both bull and bear markets. To all those so-called builders who complain all day that crypto is just a casino and that users don’t understand their projects—take a page from Brevis. It’s not that your tech isn’t good; you’re just not using it in the right way.