The primary narrative asset behind the Web3 project - more valuable than the product itself - is the founder himself In public squares like Twitter, the founder's words and actions have a strong amplification effect. This is true in Web2 and even more so in Web3 Whether it's mobile phones, AI, or new energy vehicles, we have long been accustomed to seeing CEOs personally standing up and becoming a part of the brand. The reason is simple: The image of Founder is the underlying credit of the project The same goes for Web3. It's not about functionality that wins here, but about storytelling. Technology can be replicated, but personality cannot be replicated; Products can be changed, but once trust is established, it can cross cycles Invest in a project or invest in people? For investors in the primary market, this issue is the underlying decision-making logic. It determines whether you dare to take out real gold and silver, whether you can accompany the fluctuation cycle, and whether you are willing to still stand guard when the narrative collapses We are becoming increasingly aware that: You think you're looking at the project, but in fact, you're looking at whether the founder is trustworthy or not A project is just a container, the founder is the soul. In this narrative driven world, Founder is no longer just that person, but the starting point of the narrative, the emotional anchor, and the entrance to token beliefs @Justinsuntron - The Ceiling of Crypto Founder IP If we were to say that Sun Ge is the founder who knows how to be a good person in the encryption industry, he is definitely a benchmark figure. He is not only working on projects, but also building a systematic founder IP From TRON to USDD, and then to HTX, Sun Ge is not operating a certain protocol, but rather: Use your own super narrative container to continuously guide attention to the assets he is involved in Just flip through a page of Sun Ge's operating history: A 1-on-1 day lunch with Buffett has ignited global financial media Multiple interactions with Musk have stirred up the cryptocurrency industry $10 million to purchase NFT, $500 million to buy art for exhibition 45 million to buy a banana - then live stream to eat it Take the title of Grenada Ambassador and buy your own country Every media report puts Chinese cryptocurrency tycoon Sun Yuchen on the headlines, and then precisely returns to his products and assets with traffic, forming a complete commercial positive feedback This is not accidental, it is a structured personality narrative business model Sun Ge's existence itself is the marketing infrastructure of the cryptocurrency circle Trust is the starting point of all narratives I have also seen some negative examples: the founder himself became the traffic center, but instead emptied the project itself This project had a certain amount of heat in the early stages and the product was still being iterated. However, after a certain point, the founder began to frantically brush his presence, posting more than a dozen X posts, rubbing topics around, creating controversies, making jokes, and even stepping on other projects to attract attention. He became popular, with high shares and explosive topics, but the project did not show any substantial growth The community is starting to split, and users are confused: do they support the protocol or are they just watching someone set up a script? In the end, even the real builders gradually fell silent, and even investors felt embarrassed to repost the project homepage The narrative of the project was hijacked by the founder's persona, and attention was drawn away, but TVL did not change the code, did not improve the ecology, and did not start everything. Although it seemed lively, it was actually hollow Finally, no one dares to bring up this project again, not because it is outdated, but because it has become distorted We have all experienced moments like this: A project white paper is well written, the official website is also quite cool, and the investment institution behind it looks impressive - but you just don't want to buy it, why? Because you can't find someone you can trust You don't know if this project is a real builder or a fast money hunter who will delete and leave tomorrow And when you see familiar founders like CZ, Sun Ge, or KOL builders that you recognize, you may be like me: I don't understand bnbchain, but I know that @ cz-binance is reliable. He has experienced bear markets and is still working. He is worth me learning about this chain and building it Just like when you go to an exchange, you will choose a place with a good brand, just like the brand @ binancezh was created by @ heyibintance together. Everyone will also say that Yijie is a person responsible for users Note: This is not personal charm, it is a trust asset on the chain In the Web3 era, founder IP ≠ added value, but valuation anchor In Web2, the founder's IP is a bonus point behind the brand; But in Web3, it is almost the core source of valuation Why? Because the Web3 project went online quickly, was copied quickly, and hyped up faster. The only thing that can slow down is the trust accumulation of the founder A strong IP founder can lead a project through a cold start, support a bear market, attract capital, stabilize a community, and sustain a narrative Three layer structure: What is a founder IP with asset value? A truly valuable Founder IP typically has these three layers of structure: one ️⃣ Personality anchor: Who are you? What do you represent? Is it a builder? rebel? Minimalist? You may not be perfect, but you must be clear and consistent CZ: Minimalist+Long term+Builder Sun Ge: Traffic+Global Narrative+Heat Alchemy two ️⃣ Narrative thread: What problem are you solving? Founder's narrative ability is the ability to translate complex technology into emotional consensus The ChatGPT in Crypto often moves people more than AI driven DeFi protocol architecture three ️⃣ Verifiable behavioral trajectory Have you fulfilled what you said? Can you travel through FUD? Can you appear at an important moment? Can you continue to deliver trust? Web3 users are not afraid of your failure, but they are afraid of you disappearing. The presence of the founder determines the continuity of the project narrative Are you building a project or creating yourself? Many people are desperately trying to build products, mechanisms, and token models, but they overlook the most important asset to build - yourself. In Web3, being a trustworthy person is far more difficult than being a smart product; But it also has compound interest The more trustworthy you are, the more willing the community is to accompany you; The more you can articulate your vision, the more willing capital is to bet; The more open and transparent you are, the less afraid you are of cyclical fluctuations