As a hardcore two-dimensional player, to be honest, after following anime and K-pop for so many years, I've always had a painful feeling: we, the most loyal fans, spend money on merchandise, help with rankings, and create derivatives, gradually promoting the IP, yet the ones making money are always the capital and intermediaries. When creators want to shoot a second season, they still have to look for sponsorship everywhere; what can we do? Just type "must follow" in the comments. 🧐

Recently, @soneium announced a major upgrade, which I found quite interesting and worth discussing with everyone. In addition to announcing the plan for the native token $SONEIUM, they have also placed "on-chain entertainment economy" and "IP tokenization" at a more core position. Simply put, it allows fans to invest directly in the IPs they love, similar to early shareholders.

Let's break it down👇

📊 First, how can fans participate?

Imagine if back in the day, "Demon Slayer" had issued IP tokens early on:

• Collectible tokens: a proof of being a long-time fan, unlocking exclusive events, and participating in derivative creations.

• Circulating tokens: when the IP releases merchandise, makes animations, or sells licenses in the future, a portion of the money earned will be automatically distributed to your wallet via smart contracts.

The first case is the popular IP Moriusa under the top Japanese entertainment group Super State Holdings @moriusa_STPR. They also plan to move the royalties from K-pop artists' concerts onto the blockchain in collaboration with DayOneDream.

I previously bought one of Moriusa and will continue to follow it; it's a Japanese character IP that is continuously developing in both Web2 and Web3. Choosing Soneium is also related to the direction of both parties: Soneium aims to connect IPs, creators, and fans, while Moriusa hopes to enter more scenarios, allowing the community more participation methods. For fans who love a character and want to see it grow continuously, this combination feels quite natural.

In the past few days, there has been a whitelist activity worth paying attention to: Moriusa will sell 50 "Soneium Edition" tokens on the Soneium Portal on November 12, each for 0.25 ETH (significantly lower than the current secondary market price). These 50 tokens are all existing NFTs purchased from the secondary market, not newly minted. Holders will be eligible for future rewards from Soneium; specific details can be followed in their official announcements.

The whitelist activity can be participated in here👉: https://fz9yr1hrjv9.typeform.com/to/KhOfnKaa#region=xxxxx

Details of the event👇

- Hold Soneium on-chain assets worth over $50 in a minting wallet (EOA) = 2 lottery tickets

- Hold over $50 in USDSC in the Startale App smart account = 5 lottery tickets https://app.startale.com/ 

If both criteria are met, you can obtain up to 7 lottery tickets; each person can only register once, and lottery tickets do not guarantee a win. The lottery will end on November 7 and winners will be announced on the 8th on @soneium.

🔔 In addition to the whitelist lottery, 50 users will also be randomly selected to guarantee eligibility for the Startale Card!

There are also two other plays:

• IP Vault: similar to a group purchase music copyright fund

• IP Bond: lend money to entertainment companies, earning fixed interest

I think the most interesting part is the IP Vault. If you think directly investing in a single IP is too risky, Soneium has collaborated with the top institution Partners Group, which manages assets of $186 billion, to move traditional massive copyright funds onto the blockchain, integrating them into what’s called IP Vault, effectively making it a treasury for IP revenue!

Through the exclusive stablecoin ipUSD in the ecosystem, users can directly deposit funds into the IP Vault and participate in dividends from over 100,000 real copyrights worldwide, including The Weeknd's music copyrights and Discovery's program content library, with an expected annual yield of 7%–9%. In the launched Soneium Portal and Startale App (https://app.startale.com/), whether you want to discover good projects, invest directly, or just sit back and enjoy dividends from top entertainment copyrights, everything can be done in one mobile interface.

They sold out the first round of quotas within 2 hours, looking forward to the upcoming performance.

📝 Second, what is $SONEIUM for?

For the ecosystem to grow, there must be a connecting on-chain entertainment link for everyone, and that is $SONEIUM. It is definitely not another token being hyped with hot air; it is the "lifeblood" of the entire on-chain entertainment ecosystem of Soneium.

• Creators use it to finance new works

• IP owners use it for global licensing

• Developers use it to build tools and games

• Fans use it to support works and receive returns

As Soneium's CEO @WatanabeSota said, “The starting point of the entertainment industry is always the creators.” When a platform organically binds the survival of creators, the passion of fans, and the returns of capital with token economics, it is no longer a cold on-chain protocol, but a truly warm cultural ecosystem.

Lastly, some of my thoughts: Previously, recharging for idols and IPs was essentially a one-way black hole. If this model can be implemented successfully, fans will transition from pure consumers to participants. This direction is undoubtedly a boon for two-dimensional players, and at least for me, it is of great significance!

I am very much looking forward to seeing the progress and situation regarding the implementation of IP tokenization in future projects, whether good IPs can continue to be introduced, if profit distribution is real and transparent, and the real demand and consumption situation of the tokens are all worth tracking continuously. New tokens are quite volatile, so don’t rush blindly; start with a small position to observe. DYOR🙏

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