The Trump Media Group has shockingly launched the "Truth API" service, unprecedentedly selling real-time access to tweets "milliseconds ahead of the public," attempting to directly convert Trump's immense influence into commercial profits.

Source: Jin Ten Data

In March this year, U.S. President Trump posted on his social media about having "productive" negotiations with Iran, and about 15 minutes later, the oil market saw a $500 million bet. The post subsequently depressed crude oil prices and caused fluctuations in other assets, highlighting the direct impact of Trump's statements on the market.

Amid such highly sensitive content, Trump Media & Technology Group (TMTG) announced this Thursday the launch of a data streaming service called Truth API. The company stated that this product will provide customers with "real-time access to top-level account posts on 'Truth Social'," and will push notifications "milliseconds" before the public sees the related content.

Trump Media & Technology Group is majority-owned by the Trump family and controls the "Truth Social" platform; Trump himself has 12.9 million followers on the platform. Interim CEO Kevin McGurn said that selling nearly instant access to Trump's posts is part of the company's strategy to "monetize proprietary assets."

The so-called API is an abbreviation for "Application Programming Interface," referring to the mechanism that allows two software systems to share information. According to TMTG, before the launch of the Truth API, institutions that prioritized tracking influential "Truth Social" posts "had relied on manual monitoring." The company stated that for institutions that highly value obtaining real-time, verified information, the Truth API "fills this gap."

Trump has frequently posted about multiple topics including the Iran conflict and the U.S. stock market on "Truth Social," with related content often causing severe fluctuations in financial markets. As algorithm-driven trading strategies automatically read and respond to his statements, these posts can often cause the market value of related assets to increase or evaporate by billions of dollars in a short period of time.

In such a trading environment, whoever can process new information faster holds the advantage. High-frequency trading firms particularly emphasize this, as they compete not only for the speed of processing economic data but also for posts on popular forums like Reddit's WallStreetBets.

Most high-frequency trading firms execute tens of thousands of micro-trades daily and invest millions of dollars each year to build physical infrastructure and sign data licensing agreements, all to shorten the time required to complete a trade by a trillionth of a second. The Truth API is aimed at such institutional clients willing to pay for speed.

In addition to text posts, Trump also posts videos, photos, and AI-generated content on "Truth Social." In February of this year, he deleted a post containing a racist meme that depicted Obama and his wife Michelle as apes.

Six months before the announcement of the Truth API, TMTG had stated that prior to the proposed $6 billion merger with Google-backed nuclear fusion energy company TAE Technologies, the company was considering spinning off "Truth Social." TAE Technologies and TMTG at that time expressed a desire to start construction of a power plant later this year to meet the energy demands brought about by the rapid development of artificial intelligence.

Regarding the commercial arrangements for the Truth API, TMTG did not disclose specific pricing standards but stated that clients had been signed before the official launch in August. Financially, the company reported a net loss of $405 million for the three months ending in March, compared to a loss of $31 million in the same period last year.