The sports layout of CoinW targets not the same group of people already in the field, but those who are still standing outside the door.

Written by: angelilu, Foresight News

The 2026 World Cup in the U.S., Canada, and Mexico kicks off. The total number of viewers worldwide is expected to exceed 5 billion, with marketing budgets flooding into every billboard, every jersey, and every pop-up space. The cryptocurrency industry is also among them, spending more lavishly than ever.

But beyond the numbers, there is a rarely discussed question: who is attracted after the money is spent?

The real value of sports sponsorship to the cryptocurrency industry is not just logo exposure. A more accurate description is an experiment in user profile migration. The global football audience, especially the core viewing groups in Europe, Southeast Asia, and Latin America, have stable disposable incomes, a natural interest in data and probabilities, but traditionally have very low awareness of crypto assets. This group is highly sensitive to "trustworthy authoritative endorsements"—the spokespersons they trust are not names that became famous through hype, but those who have been repeatedly validated over time.

On April 9, 2026, CoinW announced Luka Modrić as the global brand ambassador.

Truly valuable cross-border collaborations are not just about traffic accumulation, but about the precise switching of user profiles—bringing those who "know who Modrić is" into the next step of "wanting to understand what CoinW is."

Modrić is nearly irreplaceable in this dimension: his fan base is not the young and impulsive celebrity-chasers but the mature fans who have witnessed his two-decade rise and fall. Once trust is established with this audience, the conversion path is longer, and the retention rate is higher.

Those Who Master the Rhythm in Chaos

CoinW global brand ambassador Luka Modrić will once again represent the Croatian national team on the World Cup stage. At 41, he is still running at the top level.

Modrić seems to not fit with the cryptocurrency industry; he never makes headlines and doesn't have explosive growth, but he has slowly accumulated over twenty years, waiting for time to prove him right.

When Luka Modrić joined Real Madrid in 2012, he was not expected to succeed, but at the 2018 World Cup, he led Croatia to the finals and won the Best Player award. At the end of that year, he broke the ten-year monopoly of Messi and Cristiano Ronaldo on the Ballon d'Or. During his 13 years at Real Madrid, he won 6 Champions League trophies and 28 championship trophies.

In the summer of 2024, he parted ways with Real Madrid after 13 years. In July 2025, at the age of 40, he signed with AC Milan as a free agent, seen as a romantic experiment about the conclusion of his career. The reality, however, is simpler: he played and performed. In the 2025-26 season, Modrić appeared 34 times for Milan, starting 32 times, contributing 2 goals and 3 assists, and creating 51 chances. These numbers do not belong to a veteran running on residual heat but to someone who still knows what he is doing.

CoinW's trajectory has a similar quality. Founded in 2017, it was one of the most tumultuous years in the early stages of the industry, with various projects coming and going like smoke, and exchanges opening and collapsing. CoinW chose to focus on building infrastructure and risk management systems—multi-layer security architecture, strict internal control mechanisms, and product logic centered around user asset protection. In an industry that emphasizes rapid expansion, this choice feels exceptionally quiet.

In 2022, the entire cryptocurrency industry experienced a systemic crisis, with several top institutions collapsing in succession, user assets evaporating, and industry trust plummeting. CoinW did not appear on that collapse list. The platform maintained uninterrupted service, and according to its disclosed internal records, there were no significant security incidents, which is more important than any growth data.

As the industry shifted from a growth narrative to a trust narrative, compliance and transparency gradually became the core benchmarks of competitiveness for trading platforms. CoinW continues to deepen its global layout, actively participating in industry construction in key markets. At the Next Block Expo in Warsaw, CoinW was rated as the "Most Trusted Exchange in Europe." Currently, the platform has surpassed 20 million registered users globally, with a daily trading volume exceeding $5 billion (as of October 2025).

These numbers are not a result of short-term growth but are a long-term accumulation arising from maintaining strategic determination and continuously investing in product and infrastructure development through multiple market cycles.

Both Modrić and CoinW share a common foundation: not being crushed by cycles but tested by time.

After the announcement of the endorsement, CoinW Chief Strategy Officer Nassar Al Achkar stated, "We chose Modrić not just because of his achievements, but also because of the spiritual strength reflected in his experiences. In a competitive and uncertain environment, he always maintains focus and composure, is not swayed by external noise, and does not change direction due to short-term gains or losses. Long-termism, calm restraint, and a drive to win. These qualities have shaped Modrić's football career and resonate highly with CoinW's development logic."

Amid the industry’s ups and downs, we firmly believe that real competitiveness comes not from chasing short-term hot topics but from sustained investment in long-term value. Therefore, we choose to focus on what truly matters: continually improving product capabilities, enhancing user experience, and winning user trust through long-term development.

How Rhythm Becomes Product

Long-termism is not a slogan; it needs to be translated into tangible things that users can perceive.

For athletes, this manifests as a training system and continuous evolution. The 51 chances created by Modrić in his season at AC Milan are not flashes of talent but judgments accumulated year after year.

For trading platforms, this translation takes another form: breaking down barriers to entry, layer by layer.

Cognitive barriers are the first layer. New users face a world dense with terminology and unfamiliar logic, often closing the page before they understand "what is on-chain." CoinW Academy covers the complete path from blockchain basics to derivative trading logic with layered free content, helping users move from "understanding what this is" to "knowing how to operate." It does not appear in any revenue data, but it determines how many people can really come on board.

Asset boundaries are the second layer. CoinW continually improves its infrastructure, conducting in-depth integration at the ecological level: CoinW, GemW, DeriW, and PropW—the four product ecosystems are interconnected, building a comprehensive trading capability covering multiple asset categories, allowing user experience to evolve from fragmentation to integration.

In June of this year, CoinW officially launched the TradFi section. This is a directional product upgrade: integrating traditional assets like gold, crude oil, commodities, and U.S. stocks—including Apple, Google, NVIDIA, and recently high-profile targets like OpenAI and SpaceX—into the platform in the form of perpetual contracts, currently featuring over 60 cryptocurrencies, providing 24/7 trading, USDT instant settlement, and flexible leverage mechanisms.

Unlike the previously scattered commodity contracts, the TradFi section serves as a unified cross-market entry. A user holding a Bitcoin position can trade NVIDIA's price fluctuations within the same account. This multi-asset integration represents not only product logic but also a declaration of "how large the boundaries of crypto assets should be."

"The launch of CoinW TradFi is a milestone," says Nassar Al Achkar, "Our goal is not just to provide traditional assets but to create a comprehensive financial platform—integrating high-impact trading varieties, a professional content ecosystem, and AI-driven smart tools, allowing users to connect with broader global market opportunities within a trusted platform."

The participation barrier is the third layer and is a focus area for CoinW during the World Cup.

On June 10, 2026, CoinW launched the "CWTC Big Match Special: We Are The Game." The most special aspect of the World Cup is not just who will lift the trophy but the billions of people paying attention to the same match at the same time, sharing the same emotions, regardless of their time zones—this collective presence is one of humanity's hardest narratives to replicate. "We Are The Game" borrows from this logic: turning spectators in the stands into participants on the field, making trading no longer a spectator’s game but a competitive arena open to everyone.

To truly achieve "everyone's participation," it is essential to dismantle those invisible barriers first. CoinW partnered with payment infrastructure service provider Alchemy Pay to address the deposit phase: offering a limited-time "0 fee" deposit to reduce Web2 users' concerns about deposit and withdrawal fees; aligning with the "U.S., Canada, Mexico" World Cup theme, actively establishing local payment channels in Latin America, allowing users to complete deposits using their most familiar local payment methods more conveniently and at lower rates without relying on credit cards.

Whether they are fans in the stands or regular users in front of screens, whether they are newcomers to crypto or veterans, when more and more people can easily enter, "We Are The Game" can truly become a universal movement.

Time Knows the Answer

The story of the cryptocurrency industry has long been about those who are already present: early players, institutional investors, quantitative teams, seasoned veterans. Meanwhile, those standing at the door, analyzing Modrić's data, monitoring World Cup odds, with idle funds yet knowing nothing about crypto assets, represent the silent majority in the industry's narrative. Their concerns are not technical issues but a more fundamental trust issue: is this place safe? Does anyone really care if I can figure these things out?

The sports layout of CoinW—official cryptocurrency exchange of LALIGA, Web3 partner of the East Asian Football Championship, Modrić's endorsement, World Cup series events—targets not the same group of people already in the field but those who are still standing outside the door. Reducing cognitive barriers, providing a transparent asset protection mechanism, making traditional financial assets options within crypto accounts, fostering a sense of participation during the world’s largest common language moment—these combined decisions create a converging path towards a wider user base.

Disclaimer: This article is solely for the purpose of sharing brand activity information and does not constitute any investment advice or trading invitation. Trading digital assets has high risks, and users must assume full responsibility for their financial decisions. Service content may vary based on jurisdiction and may not be available in all regions. The U.S. stock assets provided by the platform are all perpetual contracts tracking the price performance of underlying assets, not the underlying stocks or securities themselves, and do not represent any equity interests in the relevant listed companies. The listed companies mentioned in the text are all independent third parties and have no association or cooperation with CoinW.