As the Japan music Idol event continues to approach, the chairman of SBI Holdings, Yoshitaka Kitao, is seizing the opportunity to boost crypto adoption in the region.

Kitao has revealed plans to roll out a new reward campaign that offers crypto rewards, NFTs, and pop culture benefits to fans of the popular event if they apply for the SBI Visa Crypto Card.

This has caught the attention of the XRP community as the incentive program offers card applicants the opportunity to receive XRP as rewards.

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XRP gains spotlight 

The launch of the XRP-featured reward campaign comes as the popular 16-member music idol group Rain Tree continues to draw closer.

While the campaign has been scheduled to run from June 16 to June 30, 2026, fans of Rain Tree who sign up for the SBI VISA Crypto Card during this period and complete registration will receive special crypto rewards including Bitcoin, Ethereum, and XRP.

They will also receive exclusive NFT collectibles that are designed as fan items and are only available through this promotion.

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In addition to the NFTs, users will also receive 500 NIDT tokens, adding another form of crypto-based rewards to the campaign offer.

While the campaign only requires fans to apply for the SBI Visa Crypto Card, it has garnered attention because it seeks to connect everyday spending with the use of digital assets like XRP.

When users finally own the SBI VISA Crypto Card, they can earn rewards in Bitcoin, Ethereum, or XRP depending on their choice, positioning XRP for wider adoption.

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