For ordinary investors, He Yi suggests prioritizing investment in leading and relatively stable assets, participating in high-risk opportunities in small proportions, while also establishing independent cognition, controlling positions, and understanding risks, without being led by market narratives.

Edited by: Wu Says Blockchain

At the Hong Kong BNB Chain event, He Yi shared in a free AMA format about the BNB Chain ecosystem, the long-term value of Bitcoin, the relationship between AI and Web3, female empowerment, user trust, asset allocation for ordinary investors, as well as regulatory issues and project valuation logic in the crypto industry.

For ordinary investors, He Yi suggests prioritizing investment in leading and relatively stable assets, participating in high-risk opportunities in small proportions, while also establishing independent cognition, controlling positions, and understanding risks, without being led by market narratives. When judging projects, she believes the key lies in whether there are real users, whether they can continue to make profits, and whether they are willing to return benefits to tokens and the community.

The content of this article does not represent the views of Wu Says, nor does it constitute any investment advice; please strictly adhere to local laws and regulations. The audio transcription and translation are completed by GPT and may contain errors.

Advice for Young Women: Courage, Cognition, Execution Ability, and Ambition are Essential

Question: As such a young and successful female CEO, what advice do you have for young women?

He Yi: In fact, there is a very mature theory that says if a person wants to succeed, they must possess at least part of four elements. I think the first element is courage, the second is cognition, the third is execution ability, and the fourth is ambition.

I think Chinese people are often shy about using the word "ambition," but I believe that whether for men or women, or for any person, wanting to succeed and wanting a better life is not something to be ashamed of.

Relationship Between AI and Blockchain: Not Pure Competition, But Complementary Technologies

Question: The current situation in the Web3 industry is still very complex. From February and March to now, the market and variables have been changing. How do you view the impact and opportunities of AI in the entire Web3 industry?

He Yi: I've been thinking a lot about this issue recently. I believe that many people here today already have internet backgrounds, embrace Web3, and are paying attention to AI. So often, people will simply understand AI and blockchain as competing with each other. I think in terms of short-term capital flow, market money does indeed flow between different tracks, so people feel they are in competition.

But essentially, I don't think they are in absolute competition. Whenever a new technology emerges, the most important question is: what problem does it really solve? Does it solve efficiency, cost issues, or innovation problems? Can it bring about more significant changes in certain industries? Only in this context can it become a truly viable and competitive business model.

Therefore, I believe that AI and blockchain are not simply in competition but are two different branches of technological innovation that will demonstrate different integration methods in the future.

Long-Term Value of Bitcoin: Recognizing its Opportunity to Surpass Gold in the Long Run

Question: How many years do you think it will take for Bitcoin to surpass gold or even the dollar?

He Yi: Are you referring to Bitcoin surpassing gold? I believe that Bitcoin will definitely replace gold and surpass it; it is just a matter of time. I cannot tell you exactly how many years, but I agree with this viewpoint.

If you really try to buy a bunch of gold and then attempt to take it to many places, you'll find it is very inconvenient. I once received a pure gold coin as a gift, with the BNB symbol on it, and it was stolen near customs during a transfer. So from my personal experience, the reason I stepped into this industry without hesitation and believed in Bitcoin is that I strongly believe: if the internet can connect people across the world, then there will certainly be a financial system to connect everyone as well, and Bitcoin is currently one of the best candidates in this system.

Binance's Vision: Moving from a Trading Platform to a Global Financial Infrastructure

Question: What is Binance's true mission and values?

He Yi: From the very beginning, we did not aim to create a single product. When we established Binance in 2017, we envisioned a product that could meet the various needs of most people, whether for payment, trading, or wealth management.

So now you will see that our product offerings are becoming more and more diverse, including spot markets, futures, wealth management, payment, prediction markets, and more. We hope to truly become a global financial infrastructure, not just a trading platform.

Many people say we have three long-term goals, which sound impressive. But in reality, the new goal we have set for our employees this year is to increase our user base tenfold. A tenfold increase means that our users will not only come to trade; in the future, they may use Binance for everyday payments, wealth management, and routine financial activities in more countries. Trading is only one aspect of it.

Female Empowerment and Gender Relations: First Become a Strong Self, Then Discuss Relationship Choices

Question: There is an interesting phenomenon in the country now; when a girl becomes successful, people label her as either "masculine" or "feminine." What are your thoughts on the discussion of "female power" and "gender relations"?

He Yi: I have thought about this question for a long time myself. Later I reflected, I am "the competition among males, and the competition among females."

But I believe that regardless of how others define it, the essence of growth is: who you are. You should be like a tree, strong enough that you can stand up on your own. When you are strong enough to support yourself, gender relations become just one important option in your life, not everything.

So compared to the so-called "masculine" or "feminine," more important is: who you are, where you come from, and where you want to go. Regardless of whether your life state is at its peak or in a valley, can you face yourself very honestly?

Many people easily fall into a state of unclear self-awareness. You might not be strong at the moment, but you at least need to know you are not strong. You shouldn't flaunt this to everyone, but you must recognize the need to become stronger. Many people lack the courage to admit that they are not strong, which makes it difficult to take the first real step towards growth.

Ordinary Investor Strategy: Prioritize Leading Assets, Participate in High-Risk Opportunities with Small Positions

Question: What track should ordinary investors, especially young novices, focus on now?

He Yi: I think "looking at tracks" itself is chasing trends. But most trends will eventually fall away. For young people and novices, the ideal approach is not to chase trends every day, but to choose the most leading and certain assets, especially within the larger themes of the industry.

Of course, you can risk a very small proportion of funds, for example, 1%, 2%, or 5%, but you must control your positions well. The vast majority of your asset allocation should still be placed in relatively stable and mature targets. You can use a small amount of money to experiment, but don't stake a large amount on high-risk assets.

Project Valuation Logic: Look at Users, Revenue, and Whether They Are Willing to Truly Empower Tokens

Question: Many crypto projects are performing well in business and revenue, but their tokens perform poorly. How do you see this issue? What should projects do in the future?

He Yi: This is actually quite an interesting question. We have previously talked with some projects that have already launched; they themselves say: our business is good, the team is good, but the token performance is poor. So why don’t they do some empowering? They would say it’s because they don’t want to attract regulatory scrutiny; regulation doesn’t allow it, so the token can only remain as it is. Since it’s a "governance token," it cannot have empowerment.

But I think this logic may not be entirely correct. As time progresses, and as some heavily regulated countries gradually relax policies towards the crypto industry, I still believe that some projects will be willing to genuinely empower their tokens, like BNB.

Essentially, whether a project is worth looking at depends first on whether it truly has vitality, whether it genuinely has users, and whether it really makes money; secondly, whether it is truly willing to empower its revenues and interests to the tokens. If both of these points are missing, then the project is not worth looking into.

Will You Write a Book in the Future?

Question: Many people love your expression and want to know if you will write a book in the future?

He Yi: I find writing to be a very interesting thing, but to be honest, I often feel that many of the things I want to say may have already been better expressed by others. So whether to continue writing systematically will depend on future plans.

But I am very grateful that everyone is willing to listen to me talk about these things. The reason you believe in me is not because I am particularly special, but because you believe in Binance and also believe in the Binance community. That is why we have crossed many difficulties together.

How Do You View the Relationship Between CEO’s Personal Image and Company Culture?

Question: What is your view on the relationship between a CEO's personal image and company culture? Many people say investment is about investing in people; what do you think?

He Yi: I think the statement "investment is about investing in people" holds true in many cases. For when you invest in people, you are essentially investing in the founder, the founder's cognition, values, execution ability, as well as the organizational culture they established.

You can also understand that a company's culture will largely be influenced by its founder. Now we are applying for licenses and establishing standards in more countries globally, which is more about laying the foundation for compliance and regulation; while I am more concerned with the company’s organizational structure as well as user growth and user experience.

Investment Methodology: First Establish a Cognitive Framework, Then Discuss Trading and Risk Control

Question: In many communities, some people get particularly excited or particularly pessimistic because of short-term price fluctuations. What do you think of this phenomenon? How should ordinary people participate in this industry?

He Yi: I sincerely hope that everyone can work on products that are genuinely useful to people rather than just creating emotions and stories.

I deeply believe that how much money a person makes is essentially a manifestation of their cognition. But this cognitive manifestation is not just "I have an idea," it’s whether you have truly executed that idea, learned, iterated, and improved your execution ability, further enhancing your cognition.

So when I see some so-called OG running around boasting, I feel a bit emotional. For ordinary people, life will always present some very unique opportunities, like buying BNB or BTC, achieving financial freedom; or finding great opportunities in the age of AI. But more importantly, even if you do seize such opportunities, it doesn't guarantee you will make money. Why? Because you might not truly understand the structure of that industry, you might not know why it will rise.

If you're just "following the trend," you lack that broader cognitive logic. Therefore, whether in entrepreneurship or investment, I believe ordinary people are more suited to make relatively stable choices. You may not be able to achieve great accomplishments all at once, but this path is more suitable for most people.

Of course, there are many outstanding trading talents who are indeed skilled in trading and can grow small funds. But not everyone is suitable for that route. We must truly achieve professionalism in a certain domain rather than wanting to dabble in everything. Begin with things you are more competent in, more knowledgeable about, and where you find value, and then simultaneously learn about investment or trading. Even if you do want to trade, you must ensure proper risk management.

Most Projects Will Ultimately Fail, Understand Clearly What You Are Doing

Question: Many projects are now using your name or Binance’s name for promotion, and some people in the community mislead newcomers. Do you have anything you’d like to remind everyone about?

He Yi: Don’t deceive yourself and don’t let others deceive you.

Binance Launchpool, project launches, and various official actions are all because the projects themselves meet the standards, not because I said something or because someone tags on "He Yi" and will inevitably gain resources. Please don’t reverse this logic in understanding.

I also hope that everyone can understand that many documents and rules are not created based on any single project. Binance respects the market and also respects the rules. But please do not believe that every project you see on the BNB Chain will receive financial support from Binance.

I can tell you that 99.9% of projects will likely go to zero. It is crucial to understand that most projects will fail. Under this premise, it is more important that you have a clear awareness and do not let others mislead you. Don’t blindly believe that just because someone says "as long as it has He Yi’s name, Binance will definitely support it." This kind of awareness is very dangerous, so be cautious.

Finally, I simply want to say a few words. Every time I stand on stage, I hope my appearance here is not in vain. I hope besides enjoying the event, everyone can find something useful in our exchange.

Essentially, we are all here to achieve each other. No one can become an extraordinary figure in the industry just by saying a few words. Ultimately, it relies on the entire industry rising together. I also hope that all the friends who came today can succeed in their projects and become better individuals.