On April 28, 2026, multiple Chinese media outlets quoted on-chain data stating that Jack Dorsey's Block Inc recently increased its holdings by approximately 114.89 bitcoins, bringing its total holdings to about 8,998 bitcoins. If we refer to the on-chain whale transaction price of approximately $76,767 per coin on the same day, this acquisition corresponds to an amount of around $8 million. On the same day, the on-chain analysis platform Lookonchain detected that an address, which had been dormant for nearly two years, bc1q8wgctrgeu4u04ruq4tpnat28dgcw7h8ex0x3yz, purchased 300 BTC in one go, worth about $23.03 million based on the $76,767 per coin price. This whale had withdrawn 322.57 BTC from Binance two years ago at an average price of about $28,179 per coin, and now has chosen to increase its position further despite the overall position being significantly profitable.
One is a publicly traded company that has long integrated Bitcoin into its balance sheet, while the other is an unknown entity, a whale that has had almost no significant buying activity over the past two years. On the same day, together they added approximately 414.89 BTC, corresponding to over $30 million in buying power, simultaneously betting on the medium- to long-term trajectory of this asset. This highly synchronized “institution + whale” dual increase prompts the question of whether it is simply a coincidence or if it signifies that previously cautious funds are beginning to lean towards bullish sentiment.
Jack Dorsey's Company Bets on Bitcoin Again
According to Jinse Finance and Odaily Planet Daily, citing on-chain data, on April 28, 2026, Jack Dorsey's Block Inc again increased its holdings by approximately 114.89 bitcoins, raising the company's total position to about 8,998 bitcoins. Based on publicly disclosed data, this scale ranks about 14th among publicly traded companies holding Bitcoin.
Block Inc, formerly known as Square, is a listed company primarily engaged in payments and financial technology, and is one of the few companies that has long included Bitcoin in its corporate balance sheet. This means that the increase is not a one-time market transaction, but part of its established strategy of viewing Bitcoin as a corporate treasury asset: the additional 114.89 bitcoins are directly added to existing holdings, forming a parallel configuration with its core business.
From the ranking perspective, a payments and fintech company with about 8,998 bitcoins can rank among the top publicly traded companies, reflecting the concentration of Bitcoin holdings within the sample of disclosures—companies that can break into the top twenty generally have built up thousands of bitcoins at the treasury level. By choosing to increase its stake at this level, Block Inc positions itself not only as an active participant in the Bitcoin narrative but also as an essential node in the current corporate holding landscape.
A Dormant Whale Awakens: Splurges 300 BTC
Unlike companies that have disclosed their positions in financial reports, this on-chain whale remains completely hidden behind its address. Lookonchain monitored the address bc1q8wgctrgeu4u04ruq4tpnat28dgcw7h8ex0x3yz (hereinafter referred to as "bc1q8w"), which pulled out 322.57 BTC from Binance about two years ago at an average price of around $28,179 per coin, corresponding to a total value of about $9.09 million. This capital has "laid flat" since its withdrawal, and for the next approximately two years, this address has maintained a relatively quiet status, with no new purchase records of similar scale appearing.
The silence was broken on April 28, 2026. On the same day, the bc1q8w address purchased 300 BTC in one go, with an investment of around $23.03 million based on a price of about $76,767 per coin. Compared to the position configured two years ago, this indicates that the whale's single expenditure in the current price range is significantly higher than its initial investment of $9.09 million; in terms of price, this buying point is also significantly above its historical cost of $28,179 per coin.
From the position structure perspective, this new batch of 300 bitcoins adds to the previously held 322.57 low-cost bitcoins, which will raise the average cost of the entire position. However, since the initial position price is significantly lower than the current levels, the overall position of this address remains in a state of significant unrealized gains. In other words, this is not a passive “averaging down” after being trapped, but an active increase of investment with an existing profit margin, betting further on prices above $70,000.
The on-chain data we can see does not allow us to confirm whether the actual controller behind bc1q8w is an individual, institution, or fund, nor can we directly see its complete trading plan. However, by observing behavioral characteristics, acting in a price range that has more than doubled from two years ago, and significantly increasing holding costs with over $20 million, is typically interpreted as having a stronger bullish expectation for the medium- to long-term market trends. This approach of “building a base at a low price, increasing positions at a high price” resonates with Block Inc's continued increase on the same day, jointly adding a significant funding signal to the bullish sentiment in the Bitcoin market on April 28.
Same-Day Buying: A Bullish Chorus of Institutions and Whales
Compressing the timeline to April 28, 2026, we can see two distinctly different funds completing highly synchronized increases on-chain: on one side is Jack Dorsey's Block Inc, which added approximately 114.89 BTC through compliance and board processes, raising its holdings to about 8,998 bitcoins; on the other side is the whale address bc1q8w, which purchased 300 BTC in one go. Together, they bought over 400 bitcoins that day, corresponding to a USD value in the tens of millions for a single day's "bulk purchase."
From an emotional perspective, the dual buying occurring on the same day can easily be interpreted by market participants as a strong “bullish chorus.” On one hand, as a publicly traded company, adjustments to Block Inc's Bitcoin positions usually require internal approval processes, making these increases more aligned with medium- to long-term asset allocation signals rather than purely short-term trading impulses; on the other hand, the whale address extracted 322.57 BTC from Binance two years ago at an average cost of about $28,179 per coin, and now at a high-level price of around $76,767 per coin is adding another 300, with the overall position still being significantly profitable. This behavior of proactively raising the cost base while in a profit range is seen by many traders as an indirect endorsement that they still expect an upward market trend. Under the amplification of on-chain monitoring and media reports, this simultaneous emergence of institutional and whale buying naturally gets framed as a "continuing inflow of medium- to long-term funds" bullish story.
However, it needs to be placed within the same picture that there's significant uncertainty regarding the real motivations of the whales. On-chain data currently cannot confirm whether the actual controller behind bc1q8w is an individual, institution, or fund, and their buying behavior may be mixed with considerations like long-term bets, short-term arbitrage, structural product hedging, etc.; Block Inc’s increase of about 114.89 BTC that day is more likely a marginal adjustment to its overall position of about 8,998 bitcoins, rather than a directional “gamble.” In this context, simply equating “large simultaneous purchases” with a singular long-term bullish signal overlooks the differences in capital costs, transaction purposes, and risk preferences. For ordinary participants, a more prudent approach is to view these events as a sample of on-chain funding behavior, rather than an unconditional entry guideline.
Compliant Treasury vs. Anonymous Whale: Who dares to gamble more?
Also on April 28, compared to the apparent “bullishness at the same time,” the constraints and risk preferences behind Block Inc and the anonymous whales belong to two completely different logics.
As a publicly traded company, Block Inc's asset allocation is governed by accounting standards and disclosure regulations. Bitcoin's inclusion is part of its corporate treasury system, rather than a speculative trade done on a whim. Media data shows that it holds about 8,998 bitcoins, ranking about 14th among publicly traded companies holding Bitcoin. This scale is closer to long-term allocation on the balance sheet. Corporate-level adjustments usually require management decision-making, assessing risk exposure on a quarterly or annual basis, considering the overall financial structure, income volatility, and asset diversification, rather than capitalizing on short-term fluctuations at a specific price level. This increase of about 114.89 bitcoins is merely a marginal adjustment within an existing treasury position, resembling the continuation of an established allocation strategy, rather than a “all-in” bet.
In contrast, the behavior of the whale address bc1q8w is significantly more agile and aggressive. On-chain data indicates that this address withdrew 322.57 BTC from Binance about two years ago, with an average price of about $28,179 per coin, totaling approximately $9.09 million. Its cost base is significantly lower than current prices. For the following approximately two years, this address has remained relatively quiet with no new purchases of a scale commensurate with the initial withdrawal volume. Until April 28, 2026, this address made a one-time purchase of 300 BTC, worth approximately $23.03 million at $76,767 per coin, far exceeding its previous building cost; yet overall, it remains in a state of significant unrealized gains. This operation of significantly increasing positions at high prices after a long period of “silence” reflects that the controller of this address has a robust capacity to endure large price fluctuations and is more willing to increase stakes when trends are sustained.
The differing constraints directly shape each's risk preferences and operational rhythm. Block Inc's Bitcoin holdings are part of corporate treasury assets; its decisions to buy or sell must consider shareholder expectations, audits, and disclosures. Once a medium- to long-term position has been established, there is limited room for high-frequency trading adjustments, leaning more toward diversifying overall risk through allocation ratios. In contrast, the identity of the entity behind bc1q8w can't be confirmed via on-chain data and could be an individual, large holder, or an institution, but whoever it is, they are free from the compliance and disclosure pressures that come with being a public company. This means they can suddenly execute a concentrated purchase worth tens of millions of dollars after a long time of inactivity. Within this framework, the answer to "who dares to gamble more" is already inscribed on-chain: one side is an enterprise treasury adjusting positions quarterly, while the other is anonymous funds willing to amplify stakes after prices double.
Ordinary investors, in interpreting these two types of buying signals, need to first clarify “who these parties are” and then consider “what it means for themselves.” A more prudent way is to:
● View Block Inc's increase as an asset allocation signal—indicating that a public company is continuing to integrate Bitcoin into its balance sheet at current price levels, but this does not equate to short-term price assurance or constitute a direct endorsement of retail positions.
● Consider bc1q8w's concentrated purchase as a reflection of a single address's risk preference—it established a position around $28,179 per coin and continued buying at $76,767 per coin, indicating it can accept large volatility and is still in a profit state, but its capital size, profit targets, and loss tolerance are at a scale completely different from most individual investors.
● Fully recognize the boundaries of on-chain data—currently, we can only see transfers and holding situations, but can't identify whether this address uses leverage or has off-exchange financing, nor can we judge the source of the funds. Therefore, simply mimicking the path of a certain address essentially means following a participant whose "identity, liabilities, and constraints are unknown."
The simultaneous increase in institutional treasury holdings and anonymous whale purchases can be used as a sample to observe funding behavior, but for individuals, it is more crucial to distinguish: which behaviors stem from long-term asset allocation, and which arise from high-risk speculation, before deciding their own positions and cycles, rather than blindly treating the actions of any specific address as the sole reason to enter the market.
Price and On-Chain Signals: How Far Can This Buying Last?
On the same day, Block Inc's treasury increased by approximately 114.89 BTC, and the whale address purchased 300 BTC in one go, putting two typical funding roles on the same timeline: one is a publicly traded company that has long integrated Bitcoin into its balance sheet, with approximately 8,998 BTC, ranking about 14th among companies holding Bitcoin; the other is an anonymous large address that built a position around $28,179 per coin two years ago and recently made another purchase in the price range of about $76,767 per coin. For current market sentiment, this looks more like a signal that "medium- to long-term funds are still entering/adding positions" rather than merely amplifying individual retail sentiment swings. For the funding structure, this reflects that both the corporate treasury and high-net-worth addresses have made accumulation decisions within the same price range, with the acceptance of the current price range being recorded on-chain as well as in financial report expectations.
From a price perspective, the current Bitcoin price level is significantly higher than the whale’s historical building cost of about $28,179 per coin, yet it still lies within the current cycle's fluctuation range, indicating that after this approximately $23.03 million purchase, the overall position remains in a state of significant unrealized gains. Such funding behavior sends a clearer signal to other participants: there are holders with low cost and long-term accumulation choosing to expand their positions at high levels instead of simply cashing out profits; corresponding to this, Block Inc maintains about 8,998 BTC in treasury stock after the increase, providing traditional market investors with a path to gain indirect exposure to crypto assets through stocks, thereby shifting part of this buying impact into the pricing framework of the equity market.
To subsequently determine “how far this buying can last,” it is more critical to track follow-up data rather than amplifying the single-day event itself. Dimensions that can be sustainably observed include at least three clues:
● From Block Inc's perspective, whether subsequent financial reports or official disclosures continue to update Bitcoin position changes, especially regarding the current level of 8,998 bitcoins, whether it will continue to increase slightly each quarter or maintain its current scale;
● From the perspective of the whale address bc1q8w, whether new large buy or sell records appear on-chain, after being relatively quiet for the past two years, whether this 300 BTC purchase will evolve into a new accumulating cycle or just be a one-time position adjustment;
● From the perspective of data sources, whether on-chain monitoring tools like Lookonchain and media reporting can intersect with official reports and regulatory disclosures for more cross-verification, thus enhancing the credibility of data on Block Inc's holdings and the paths of whale behavior.
Equally important is to recognize the boundary of information. Current claims regarding Block Inc's total holdings of 28,355 BTC and the release of the Q1 2026 reserve proof report come from a single source tweet and are labeled as “to be verified.” Until multiple-source confirmation is obtained, it is unsuitable as a basis for investment decisions. On-chain monitoring tools and media reports are the primary objective data sources for analyzing Block Inc's increase and whale purchases, but whether it concerns company holdings or the true identity of a single address’s actual controller (individual, institution, or fund), existing on-chain data cannot provide a definitive answer. This analysis intentionally does not introduce any inferences about whether these addresses have deposited or sold to exchanges, avoiding overextending in unknown segments.
Under such informational conditions, the large on-chain buy orders are better viewed as references for “market structure and participant preferences” rather than simply interpreted as unilateral price signals. For individual participants, one side can view Block Inc and the whale's simultaneous purchases as a sample of medium- to long-term fund attitudes within this cycle, observing that even when prices are significantly above the $28,179 per coin cost, some funds are still choosing to hold or add positions; on the other hand, it is more essential to integrate macroenvironment considerations, individual funding sources, and risk tolerance in deciding one's position and cycle rhythm, rather than treating any substantial on-chain purchase as a “certainty opportunity” that must be immediately followed. Prices will continue to fluctuate within the cycle; each large inflow or outflow on-chain ultimately is just a string of data, and what really needs to be quantified and managed is your risk boundary.
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