PANews April 24 news, the People's Bank of China and eight other departments jointly issued the "Financial Product Online Marketing Management Measures," which will be implemented starting September 30, 2026, systematically regulating financial product online marketing activities. The measures clarify that only approved financial institutions and their self-operated platforms, as well as entrusted third-party internet platforms, are allowed to conduct financial product online marketing, prohibiting the provision of online marketing services for illegal financial activities such as illegal fundraising, virtual currency issuance and trading, and illegal foreign exchange margin trading. The measures propose detailed requirements regarding the authenticity of marketing content, risk disclosure, algorithm recommendations, pop-up advertisements, account naming, trademark terminology, cooperation models, data and personal information protection, and clarify the regulatory divisions and penalty measures among financial regulatory departments, internet information, telecommunications, and market supervision departments.

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