What to know : Disrupting a Stagnant Market : Pudgy Penguins is utilizing a "Negative CAC" model to challenge the traditional $31.7B licensed toy industry by treating physical merchandise as a profitable user acquisition tool rather than just a final product.
Led by Executive Chairman Michael Saylor, Strategy (MSTR) made a massive bitcoin purchase last week.
The leading bitcoin treasury company added 17,994 bitcoin to its holdings for a total cost of $1.28 billion, or $70,946 per coin. The company stack now stands at 738,731 BTC acquired for $56.04 billion, or $75,862 per coin.
Bitcoin is currently trading just below $68,000.
Last week's buys were mostly funded via $900 million in sales of common stock. The company also sold $377 million of its STRC preferred series of stock, according to a Monday morning filing.
MSTR shares are higher by 0.2% in pre-market trading.
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