On January 24, 2026, OKX's "New Year's Eve Dinner" event is being carried out in an orderly manner. As an important annual node connecting teams, communities, and partners, the OKX "New Year's Eve Dinner" not only carries concentrated discussions on industry trends and product paths but also reflects OKX's long-term judgment and continuous promotion in community building.

At the event, Jason, the product head of the OKX Planet Community, systematically introduced the product capabilities, incentive mechanisms, and future plans of the Planet Community. As OKX's first systematic attempt in the community space, the Planet Community is advancing its construction in an open and iterative manner, striving to build a crypto social entry point that serves users, creators, and ecosystem participants simultaneously.

Building Four Core Content Platforms

In his presentation, Jason pointed out that the Planet Community is positioned to become a leading community platform in the crypto industry, gathering quality information, trading opportunities, active creators, and deep communities. Currently, the Planet Community has built four core content platforms that cover the full-scene needs of public and private domains, creation, and interaction.

First is the public domain creation platform: Any user who completes KYC on the platform can activate their creator identity and homepage, directly sharing trading opportunities, analytical insights, providing emotional value, and building personal influence.

Second is the public domain persona display, where creators can fully present their real trading performance and influence, enhancing fan trust and attention.

The third is live streaming capabilities, combining public exposure with deep private interaction. The live streaming product is easy to operate and standardized, supporting internal live streaming and multi-platform broadcasting. Creators can share strategies in real-time and interact with fans, and in the future, a tipping mechanism will be introduced to achieve multiple values of content exposure, fan stickiness, and trading conversion.

The fourth is the private domain community platform, centered around group chats, providing rich community management tools. As long as users do not seriously violate content policies, group chats will operate stably for the long term, providing a reliable communication haven for users.

On top of these four platforms, the Planet Community has specially created a "Recommendations" page, which includes three major sections: top traders, popular creators, and popular group chats, providing strong exposure and traffic conversion opportunities for quality content. In the future, features such as daily hot posts and trending topics will be launched to further help users discover high-value content.

Thanks to hundreds of user feedbacks received daily within the first 10 days of the public beta, the Planet Community is rapidly iterating: a draft box feature supporting long-form editing and saving, an @mention feature to enhance interactivity, as well as more trading-related content components, creator personal centers, and data displays will soon be launched. Meanwhile, the live streaming product capabilities will also be gradually improved, providing creators with stronger expression and monetization tools.

Community Incentive Mechanism: Dynamic, Fair, and Long-term Effective

Jason emphasized that the Planet Community will not use traditional trading attribution profit-sharing models as a long-term incentive for the community, based on two main considerations: strict attribution raises the monetization threshold for creators, while loose attribution may lead to excessive rewards; at the same time, trading profit-sharing is not conducive to encouraging a diversified content ecosystem, especially non-trading content such as emotional value and macro policy analysis.

To this end, the Planet Community adopts a more dynamic incentive model, with core dimensions including: the intrinsic value of community users, the duration of content consumers in the community, and effective interactions between content consumers and creators. Within this system, incentives present three main characteristics:

• First, a sufficient or even generous cash prize pool will be provided weekly, which will continue to expand as the community's influence and user scale grow, making it highly competitive.
• Second, the larger the trading volume and the higher the transaction fees, the stronger the stickiness between users and creators, corresponding to higher incentives, truly realizing "user value feeding back to creators."
• Third, "one-time posting, permanent rewards": the content published by creators will continue to generate effective interactions and points, bringing ongoing benefits to creators even if it becomes popular again in the future.

Jason further provided practical paths for creators to gain more traffic and incentives: perfecting personal homepages, showcasing real trading performance; publishing high-quality long articles; participating in trending topics and actively interacting; providing trading analysis and components based on experience to help newcomers convert; strictly adhering to community content policies to avoid being reported.

In addition to weekly long-term incentives, the Planet Community will also launch irregular community competitions (such as the "Planet Wars" trading competition launching after the Spring Festival, including individual and community rankings), live streaming tips, paid membership communities, paid Q&A, and other diversified monetization methods. The platform promises not to take any cuts, growing together with creators.

The aforementioned weekly incentives will officially launch and be made public in February.

Long-term Outlook: Regardless of Bull or Bear, Social Interaction is a Necessity

Although the Planet Community is still in its early stages, Jason admitted that the team is young and capable, but always adheres to the cautious and rigorous OKX gene: they will not rashly enter new tracks before forming a clear understanding. Over the past year, the team has accumulated a deep understanding of users' social needs through multi-dimensional attempts such as online content, AI summaries, and group chats—regardless of bull or bear markets, social interaction is a necessity: finding opportunities in bull markets and seeking emotional value and certainty in bear markets.

The passing mark for the Planet Community is to provide emotional value and information exchange, while the long-term goal is to become the starting point for new opportunities and achieve multi-level organic integration with the OKX platform:

• On the product level: already linked with built-in trading, interest, new coin activities, and other functions in CeFi;
• On the information level: creating professional discussions and arenas around cutting-edge tracks such as RWA and AI, attracting cross-industry creators and users;
• On the rights level: integrating community points, new coin airdrops, and other rights into the incentive system, providing more choices for creators;
• On the ecological level: relying on X Layer, combining with the X Layer ecosystem, promoting the entry of secret communities, trying explosive content, and even experimenting with the tokenization of social relationships, building a small closed loop of "hotspots-content-assets-trading" to contribute to "everything on the chain."

Jason stated that the goal of the Planet Community is to have the same competitiveness as leading products in the field within six months, and community users and creators are the key forces in this process. OKX sincerely invites everyone to join the public beta of the Planet Community, quickly settle in, form influence, and jointly create their own "Planet Tribe."

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