A phrase "I’m coming" ignited the BSC chain, surging over 400% within 24 hours, as Chinese Meme coins sweep the crypto market with unprecedented momentum.
He Yi's post on social media stating "2026, I’m coming" along with an image of a horse led to the official launch of the Meme token of the same name on Binance Alpha just a week later.
This token, originating from an internet meme, began to soar immediately after its listing, increasing by about 150% from its issuance price within 24 hours. Further data shows that its maximum increase during this period reached approximately 816.6%, with a price of $0.014726 as of January 8.
Market data indicates that the narrative of Chinese Meme coins on the BSC chain is showing particularly strong momentum. The overall market capitalization of the Meme coin sector has rapidly risen from a low point to $47.7 billion, growing nearly $10 billion in just a few days.
1. Market Phenomenon
● At the start of 2026, the script of the crypto market surprised everyone. The leaders are not Bitcoin or Ethereum, but a host of Meme coins like DOGE, SHIB, and PEPE. The performance of Chinese Meme coins on the BSC chain is particularly eye-catching. According to GMGN monitoring, market sentiment on the BSC chain has significantly improved, with many new Meme coins showing a trend of "rising immediately after opening."
● "I’m coming" is undoubtedly the most eye-catching representative. The name of this token comes from the internet meme "I’m coming," paired with a horse-themed logo, created purely for humor.
● As of January 9, data shows that "I’m coming" had a 24-hour increase of 420%, with a market cap reaching $16 million at one point. This wave of market activity attracted a large number of investors, making Chinese Meme coins the focus of the market.
2. Driving the Craze
The explosion of Chinese Meme coins is not accidental but the result of multiple factors working together. From changes in the regulatory environment to financial support and unique community culture, there are multiple driving forces behind this craze.
● The U.S. Securities and Exchange Commission has removed "crypto assets" from its 2026 key risk list, which is a clear positive for the crypto market. The shift in the regulatory environment has provided a broader space for high-risk assets like Meme coins to survive.
● The $100 million permanent liquidity plan launched by BNB Chain has attracted a large number of Chinese projects to enter the market. New projects can receive incentives of up to $800,000 when listed on top exchanges, directly stimulating the enthusiasm of on-chain entrepreneurs.
● The proportion of retail investors in Chinese Meme coins on the BSC chain has exceeded 45%, significantly enhancing community collaboration. This high level of retail participation provides a solid foundation for the spread and price increase of the tokens.
● Within the BSC ecosystem, the "CZ effect" has always been a core narrative. Some analysts assert that the Meme model on the BSC chain "completely revolves around CZ," with the value of its tokens heavily reliant on CZ's personal influence and Binance's support.
3. Popular Tokens
In addition to "I’m coming," several other popular Chinese Meme coins have emerged within the Binance ecosystem, each with its own characteristics, collectively forming this wave of Chinese narrative.
● Binance Life is one of the earliest Chinese Meme coins to attract attention. In October 2025, He Yi mentioned in a post, "I wish you hold BNB, drive a Binance car, live in a Binance community, and enjoy a Binance life," which directly led to the creation of this token.
● "Life K-Line" combines AI metaphysics concepts, achieving a 24-hour increase of 360%, with its market cap briefly surpassing $3.09 million. The rise of this token is partly attributed to coverage by CCTV and support from key figures in the Binance ecosystem.
● "Hakimi" originates from a misheard phrase in the Japanese anime "Uma Musume," creating a viral trend on the Chinese internet with the slogan "Everything can be Hakimi." As of January 8, Hakimi was priced at $0.03796, with a 24-hour increase of 10%.
● The token "4" has a dramatic origin, stemming from a phishing attack on the BNB Chain, where the hacker only profited $4,000. CZ once pointed out that the community took over this transaction and bought the Meme coin at a higher price to mock the hacker.
4. Controversies and Risks
As the craze for Chinese Meme coins rises, controversies and risks are gradually surfacing. From questions of market manipulation to warnings about investment risks, this celebration hides multiple concerns.
● Regarding Binance's operations, many observers have expressed their views on social media. Some netizens questioned: "Sometimes I don’t understand, how much does the so-called top exchange need to scrape clean?" Analysis points out that Meme coin trading is highly volatile, heavily reliant on market sentiment and concept speculation, lacking actual value or use cases, and investors should be aware of the risks.
● Unlike the previous wave of Meme mania driven purely by retail investors in 2021, this round has shown a new feature worth noting: the open interest of mainstream Meme coins has surged alongside price increases.
● This indicates that a large amount of capital is using leverage to bet on the continued rise of Meme coins, marking a shift in driving forces: Meme coins are no longer just "emotional expressions" of retail investors but have upgraded to a dangerous "position expression."
● The Meme coin ecosystem on the BSC chain has been criticized for overly relying on Binance and CZ's personal influence. This centralization risk means that if the core support's policies or attitudes change, the entire ecosystem may face a crisis of trust.
Analysts liken Meme coins to the market's "emotional litmus test" — they change color at a touch but are most afraid of the wind. Their explosive growth merely validates one fact: there is still capital willing to bet in uncertainty, testing the market's risk temperature.
5. Future Direction
CZ has maintained a cautious attitude towards the market's hot topic of "super cycles." He added comments on January 11, stating: "A tweet cannot change anything. I cannot predict the future; just keep accumulating."
● The gameplay of Chinese Meme coins is also rapidly evolving. It is no longer just about "playing memes" and "speculation," but genuinely exploring practical value. Some projects have embedded AI tools to provide market insights, while others use DAO governance to allow ordinary participants to become builders of the ecosystem.
● This shift from "pure entertainment attributes" to "asset institutionalization" is attracting more institutional investors' attention. Data shows that the 24-hour trading volume of Chinese Meme coins on leading platforms has surged by 300%.
Market analysts remind us that a true bull market is never illuminated solely by Meme coins. It requires Bitcoin and Ethereum to provide clear direction and a healthier rotation of a broader altcoin sector.
The current strength of Meme coins serves as a reminder: when the lightest and most flammable assets have been ignited, the real trend-setting fire may still be gathering strength, or it may never come at all.
As of January 9, the market cap of the Chinese Meme coin "I’m coming" has fallen back to around $13 million from its peak. Binance Life is priced at $0.148, down 55.1% from its peak.
The token "4" is priced at $0.02273, down 82.7% from its peak. The vulgar penguin's current price has dropped 68.39% from its highest point, while customer service Xiao He has fallen 84.78% since its launch.
Behind the hot trading data, the 24-hour trading volume of Chinese Meme coins has surged by 300%. Among early participants, it is reported that 70% achieved a profitable cycle, attracting more people into this high-volatility market.
The wave of Chinese Meme coins ignited by "I’m coming" will ultimately become the prologue to a new bull market, or is it a collective emotional release in a consensus vacuum? The answer may lie in each participant's risk awareness and investment decisions.
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