Asset management firm Bitwise shared on social media platform X on Jan. 10, 2026, a strongly bullish assessment of bitcoin’s rapid integration into traditional finance (TradFi), highlighting exchange-traded fund (ETF) inflows that show bitcoin adoption dramatically outpacing gold’s early ETF era.

The company stated:

2 years ago, bitcoin officially entered the TradFi world. Since then, the growth has been nothing short of mind-blowing … Bitcoin is outpacing gold’s early adoption by 600%.

The message highlighted capital flows into regulated exchange-traded products (ETPs) as a key indicator of shifting allocator behavior, underscoring how familiar ETF structures enabled advisers, pensions, and asset managers to gain exposure to bitcoin within established compliance frameworks. The comparison positioned bitcoin ETFs as accelerating acceptance at a pace far exceeding historical precedents set by commodity-backed funds, reinforcing the view that digital assets now operate inside mainstream portfolio construction rather than on its periphery.

Read more: Bitwise Unloads 10 Predictions: ‘Bulls Will Win out’ Across Bitcoin, Altcoins, Crypto ETFs

Bitwise explained that spot bitcoin ETFs launched Jan. 11, 2024, and accumulated about $57 billion in net inflows over two years, based on data verified by Farside Investors, far surpassing the inflation-adjusted $8 billion associated with gold ETFs during their early phase, measured against the 2004–2006 SPDR Gold Trust assets under management equivalent.

Expressing a broader perspective on the shift, the asset management firm wrote:

Incredibly grateful to be a part of this community and to witness this historic shift firsthand. The ‘Digital Gold’ thesis is no longer a theory; it’s the proven global standard. – Onward.

While supporters point to fixed supply, global liquidity, continuous settlement, and deeper regulatory clarity as drivers of adoption, skeptics in replies referenced bitcoin’s volatility, including reported underperformance during 2025, illustrating that debate continues over its long-term stability relative to gold despite faster institutional uptake.

• How do bitcoin ETF inflows compare with early gold ETFs?
  Bitcoin spot ETFs drew about $57 billion in two years versus roughly $8 billion for gold ETFs in their early phase.
• Why does Bitwise say bitcoin is outpacing gold adoption?
  Bitwise cited ETF inflow data showing bitcoin adoption running about 600% ahead of gold’s early trajectory.
• When did bitcoin officially enter traditional finance?
  Bitwise marked January 2024, when spot bitcoin ETFs launched, as bitcoin’s entry into the TradFi system.
• What concerns do skeptics still raise about bitcoin?
  Replies pointed to bitcoin’s volatility and reported underperformance during 2025 despite strong institutional uptake.

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