Looking back at the end of 2025, it is difficult to define this year simply as a "bull market" or "bear market." The historical high of Bitcoin at $120,000 arrived as expected, but aside from Bitcoin, the industry saw almost no waves. Reflecting on the year, what we mostly remember are complaints: "no innovation," "no good business models," and "all the fluctuations in the industry come from just a few core figures."
This year, we also witnessed several historical events: the president of the most influential country on Earth personally announced the issuance of a cryptocurrency on social media; the cryptocurrency exchange Bybit experienced the most severe hacking attack in human history, with $1.5 billion stolen; and there were disasters, such as the market crash on October 11, 2025, which saw $20 billion in liquidations, setting a record.
Of course, there is still hope. Circle's IPO completely broke the boundaries of the stablecoin concept, which was previously only recognized within the crypto community. In June, the global financial community had only one topic: "What is a stablecoin?" As a result, we saw profit-seeking presidents creating their own stablecoins, and domestic internet giants attempting to establish their own stablecoins in Hong Kong. In another major track, the prediction market, attracted by the massive traffic from the U.S. elections, entered the mainstream as a "new type of opinion polling platform," with soaring financing amounts and trading volumes.
In this extremely polarized market context, BlockBeats witnessed the rise and fall of emotions and gained the trust of users. 2025 may be a watershed year for the cryptocurrency industry and a year when BlockBeats set historical data records, elevating its influence across the internet to a new level.
User Data
In 2025, BlockBeats made the largest version upgrade in recent years for both its PC website and mobile app.
Introduced AI tools; search is just one aspect, but more importantly, AI interpretation. Understanding a news article is more crucial than just "posting a news item." With the help of AI, users can see the information and interpretations that need to be known behind each news article.
Introduced data chart tools; data is also news, and even more important. Currently, in addition to macro data, BlockBeats has taken the lead in providing readers with real-time updates on Bitcoin ETFs, on-chain trading activities of major public chains, and essential trading signals in the secondary market.
Introduced prediction market news; the prediction market has long become a new news channel, with capital inflows being news. BlockBeats translates numbers into words, allowing readers to access first-hand news.
With these version upgrades, combined with BlockBeats covering more users across different platforms with various content topics and formats, by the end of 2025, BlockBeats' total user base had surpassed 15 million, with an average monthly page view (PV) of over 120 million throughout the year. The mobile app's cumulative downloads reached over 4.5 million, and weekly active users stabilized at over 800,000. In the week when Bitcoin broke $120,000, the BlockBeats app achieved new highs in weekly downloads and active users.
Quality Articles
Even though the cryptocurrency market this year was not as bullish, BlockBeats still found breakthrough points in storytelling and produced many highly shareable and influential works.
How Much Does It Cost to Issue a Stablecoin?
At the beginning of the stablecoin trend, this article presented a complete picture of stablecoin issuance for entrepreneurs and users.
The B Side of American AI: "Working" for Chinese Bitcoin Miners
Few have mentioned the narrative of Bitcoin mining companies transitioning to AI. This article highlighted a crucial turning point that mining companies needed to focus on this year, showing many the new direction for mining operations.
The Past of Huawang Jinbian: "Cambodia's Alipay," Died Last Night
An underground giant in the payment sector, Southeast Asia's invisible bank, completely disappeared in 2025.
Underground Argentina: Jewish Money Houses, Chinese Supermarkets, Laid-back Youths, and Declining Middle Class
What is a stablecoin like abroad? Most readers are very curious, and BlockBeats showcased the real scenarios of stablecoins through a local perspective in Argentina.
Didi in Latin America: Already a Digital Banking Giant
The most well-known internet giant going overseas is TikTok, but Didi has also been very successful. The influence of domestic giants abroad needs to be recognized.
Events and Awards
This year, in addition to regular hot topic Space interpretations and other activities, BlockBeats also co-hosted an online roundtable with Zhihu titled "Penetrating Stablecoins," allowing the public to gain a more intuitive and comprehensive understanding of the current state and future of stablecoins. BlockBeats invited several heavyweight guests in the stablecoin and new payment fields, including OKX, TRON, Safeheron, and the hosts of "The Lion of Dune Road."
During the 18-day event, it attracted nearly 28 million views. Through dozens of progressively deeper questions, tens of millions of users gained a comprehensive understanding of the current state and opportunities of stablecoins, truly penetrating the essence of this product.
At the same time, BlockBeats also received the prestigious award of "Global Top 10 Media" at Binance's largest annual event, Binance Blockchain Week, making it one of only two awarded media outlets in the Chinese-speaking region.
Although the cryptocurrency industry has cyclical theories, over the years, BlockBeats has deeply realized that every bull market is different, and every bear market is also different. The only fortunate thing is that we are still in the game. Thank you to all our readers, and thank you for all the encouragement and criticism.
BlockBeats' PC website and mobile app will continue to be updated next year, and we believe we will bring you a more satisfying user experience and more timely and efficient news.
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