CNBC has reached a multi-year partnership with prediction market operator Kalshi to incorporate real-time prediction data into its television, digital, and subscription platforms.
According to a Thursday announcement, Kalshi's event probability data will be integrated into CNBC programs starting in 2026, including shows like "Squawk Box" and "Fast Money," and will feature a dedicated ticker displaying real-time prediction changes.
Kalshi will also launch a CNBC-branded page on its platform, showcasing markets selected by the network.
Kalshi CEO Tarek Mansour stated that this integration represents the "next phase of evolution" in financial reporting, moving "from data about what is happening now to real-time predictions about what will happen next."
CNBC President KC Sullivan added that prediction markets are becoming an important tool for understanding significant events, and Kalshi's data is a "strong complement" to the network's reporting.
The agreement comes just days after Kalshi announced another data integration partnership with CNN, where its prediction markets will be included in television broadcast analysis and newsroom reporting.
Founded in 2018, Kalshi operates one of the largest regulated prediction market platforms in the U.S., allowing users to trade on outcomes related to elections, sports, economic data releases, and other real-world events.
According to Forbes, the company raised $1 billion in November, achieving a valuation of $11 billion, making its two 29-year-old co-founders billionaires, with CEO Luana Lopes Lara becoming the youngest self-made female billionaire in the world.
Kalshi is a regulated prediction market in the U.S., but it is not the only platform gaining more attention. The blockchain-based prediction platform Polymarket, built on Polygon, is also expanding its influence through a series of recent partnerships and regulatory approvals.
In October, sports betting operator DraftKings began using Polymarket as the clearinghouse for its new prediction market product.
In November, Polymarket partnered with PrizePicks, allowing users to make predictions on sports, entertainment, and other real-world events beyond its existing fantasy products.
Additionally, Polymarket signed a multi-year agreement with TKO Group Holdings to become the official prediction market partner for UFC and Zuffa Boxing, incorporating real-time prediction elements into live boxing broadcasts.
Polymarket, which was valued at $10 billion in October, plans to launch a token after recently receiving approval from the U.S. Commodity Futures Trading Commission to operate a brokerage-style trading platform.
As of the time of publication, Polymarket users are pricing the likelihood of the platform launching in the U.S. in 2025 at 99%.
Related: Grayscale Chainlink ETF attracted $41 million in funds on its first day but did not become a "hit."
Original article: “CNBC Partners with Kalshi to Bring Real-Time Prediction Data into Its Financial Reporting”
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