According to a disclosure from McDonald’s on Nov. 11, the cult-classic McRib returned to select locations yesterday and will stick around only while supplies last. Over the years, much like the running joke about crypto diehards signing up for McDonald’s shifts during market dips, the McRib- bitcoin correlation has been its own long-lived meme.

Moreover, in recent times, crypto fans have been loudly celebrating the McRib’s comeback across social media. “Don’t worry about your crypto portfolio,” one X user declared yesterday. “The McRib is back!!! Every time the McRib comes out, bitcoin pops off.” Mentions like this are scattered all over X.

“Yes, bitcoin broke below the notorious 50-week EMA,” another X user exclaimed. “But don’t panic, we still have the most reliable indicator in crypto history: the McRib returns cycle. Every time McRib comes back… BTC sends it,” the individual added.

So what the hell is a McRib? In short, it’s a seasoned boneless pork patty molded into a rib shape and slathered in barbecue sauce. McDonald’s introduced the McRib in 1981, but sluggish sales led to its official removal in 1985. Since then, the sandwich has staged periodic comebacks and built a devoted fan base — complete with an app called “McRib Locator” that helps devotees track it down whenever McDonald’s brings it back.

Since the 2017 bull run, crypto enthusiasts have been riffing on the McRib- bitcoin correlation in cheeky fashion across Reddit and X. That year, the McRib made a limited U.S. comeback at select McDonald’s locations beginning in October. Bitcoin climbed from the $6,500 range to $19,500 by mid-December. This stretch is widely seen as the moment the McRib- bitcoin lore truly took hold. The next year, however, when the sandwich came back, bitcoin was facing a bear market.

In 2019, the McRib had a limited rollout on Oct. 7, and it was a recovery year from the 2018 lows, but by late summer, the big bounce had already cooled off, and prices drifted lower into early 2020. So the McRib myth really didn’t enhance 2018 or 2019 prices. On the other hand, 2020 was a textbook “McRib pump” case. Q4 2020 was already heating up thanks to the halving and the broader macro setup, but traders still handed the sandwich an honorary assist.

In 2021, the McRib’s comeback was toasted right alongside BTC’s bull run as the digital asset climbed to $68,742 per coin on Nov. 10, 2021, following the sandwich’s return on Nov. 1, 2021. In 2022 — the year the crypto community was hit with the fallout from FTX and Terra Luna — the McRib’s return couldn’t do a thing for BTC’s price. That season, the sandwich looked more like a curse from a market perspective. Instead of serving as a late-cycle spark, the 2022 “farewell” McRib tour lined up with bitcoin’s final leg down as it slid below $17,000 per coin.

The 2022 McRib Farewell Tour was a brutal year-end for bitcoin prices.

In November 2023, the McRib once again returned and bitcoin pretty much remained rangebound after improving greatly from 2022’s lows. 2024 delivered the most on-the-nose example for meme traders: the McRib returned, and bitcoin promptly hit a fresh six-figure all-time high.

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In 2025, the pattern flipped — the sandwich showed up during a post-ATH slump, yet bitcoin has been clawing its way back. After dipping to $89,189, the price has been edging upward and is now closing in on the $94,000 range again. In the end, the McRib- bitcoin saga lives on because it’s equal parts comedy and coincidence, a running joke that refuses to fade no matter how many cycles come and go.

The sandwich isn’t steering the market — but it does give traders a convenient mascot for whatever mood bitcoin happens to be in. And as long as the McRib keeps staging surprise comebacks, crypto fans will happily chart every saucy return as if it were a secret signal from the universe itself.

• Where did the McRib return this year?
  It came back to select U.S. McDonald’s locations yesterday on Nov. 17 for a limited run.
• Why are crypto traders talking about the McRib?
  The sandwich’s comeback has long been tied to a playful meme linking it to bitcoin’s market moves.
• Has the McRib ever lined up with major bitcoin rallies?
  Yes, traders point to years like 2017, 2020, and 2024 as prime “McRib pump” examples.
• Is the McRib actually influencing bitcoin’s price?
  No, the connection is a running joke, not a real driver of market action.

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