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As institutional investors heavily buy Bitcoin and Ethereum, making headlines daily and being seen as the "new normal," the narrative focus of this bull market is gradually shifting towards more fundamentally driven areas.

Real World Assets (RWA) and stablecoins are becoming the pillars of this transition, no longer merely speculative tools but essential infrastructure. Their rise marks the maturation of on-chain finance, with their value closely tied to tangible economic activities.

With the U.S. Federal Open Market Committee (FOMC) cutting interest rates for the second time this year, a significant influx of capital liquidity is returning, and investors are preparing for a new growth cycle. As quantitative tightening (QT) is set to officially end in December 2025, capital will once again seek yield and utility-driven on-chain investment opportunities.

The entertainment industry is at the forefront of this integration, plagued by numerous issues that traditional technologies have failed to resolve.

The Creative Aspect of Real World Assets

Stablecoins address payment issues, while RWAs redefine ownership. According to RWA.xyz, the tokenized value of RWAs has surpassed $35.7 billion, with private credit accounting for more than half of all tokenized instruments.

However, the RWA space is rapidly expanding from finance into the creative and entertainment markets. According to Story Protocol, the intersection of intellectual property and RWA (IPRWA) is one of the largest untapped areas in the industry, with the global value of intellectual property estimated at $80 trillion.

This shift marks the beginning of a whole new market dimension. On-chain intellectual property is rising, becoming the infrastructure that connects creators, businesses, and AI platforms. With support from a16z, Story Protocol currently supports over 200 teams and more than 20 million registered intellectual properties across fields such as entertainment, gaming, and data center applications.

In addition to intellectual property, the entertainment industry offers many tokenizable components, from ticketing and merchandise to travel and event logistics. Through smart contracts, these assets can be interconnected into composite RWAs, enhancing personalization, streamlining fan experiences, and unlocking new forms of consumer engagement in the global entertainment sector.

From Fragmented Platforms to Composable Fan Experiences

The live event ecosystem demonstrates how value integration can be achieved under RWA (Real-Time Activity Protocol) principles. So far, fans still need to manage multiple decentralized services, such as ticketing, travel, hotels, and payment gateways. Artists, agencies, and venues operate independently, unable to fairly share the total revenue generated from events.

Platforms like Backstage are working to change this situation. By integrating event access, travel, and personalized experiences into a digital pass tied to RWAs, the entertainment journey becomes composable. From hotel bookings to VIP dining experiences, every aspect can be reserved within a single application, providing users with a smoother experience, all supported by backend digital assets.

Its significance goes beyond convenience. The RWA-driven event economy benefits all participants, allowing artists to receive transparent revenue sharing while fans enjoy deeper interactive benefits. Stablecoins and token payments complete the entire closed loop, ensuring that every payment is convenient and transparent.

The global entertainment market has rebounded strongly post-pandemic, expected to reach approximately $3.5 trillion by 2029. Driven by new technologies, content innovation, digital distribution, increased disposable income, and a growing demand for leisure experiences, the market is experiencing growth.

The Entertainment Industry Integrates into the On-Chain Value Cycle

This concept is no longer just an idea; Backstage's MVP has generated $1 million in revenue and successfully operated in over 45 pilot events, ranging from small clubs to large music festivals. These events feature globally recognized artists such as Ricky Martin, Enrique Iglesias, HAIM, the Gypsy Kings, and the Zamna Music Festival, bringing together artists, fans, and organizers on a large scale. This vision of mutually beneficial live events forms the core of Backstage, an integrated application that combines ticket booking, itinerary planning, and reward unlocking, allowing fans to earn rewards while artists retain ownership.

To provide loyalty rewards, one of Europe's largest EDM festivals, Tomorrowland, has layered Web3 digital collectibles on top of its existing ticketing solutions. This ultimately achieves gamified enhancements, bringing rewards to the user base through deeper fan interactions.

This transformation blurs the lines between consumer spending and asset ownership. It gives rise to emerging models such as revenue sharing, tokenized loyalty, and even secondary revenue streams based on real participation metrics.

As stablecoins continue to mature and RWA infrastructure improves, the sustainability of the bull market may not only be about financial speculation but also about the seamless flow of digital assets and their impact on on-chain entertainment experiences.

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