Ultimate Fighting Championship parent company TKO Group Holdings has agreed to a multi-year deal with Polymarket to make the platform the official, exclusive prediction market partner of UFC and Zuffa Boxing.
The collaboration introduces engagement features designed to help fans interact with combat sports. Central to the partnership is a real-time Fan Prediction Scoreboard that will debut during UFC broadcasts, visualizing global fan sentiment and fight forecasts as events unfold. This data-driven tool is designed to bring audience sentiment into the matches.
“Few sports generate emotion and debate like the UFC,” said Shayne Coplan, founder and CEO of Polymarket, in a statement. “By bringing prediction markets to the broadcast and arena, we’re giving fans a new way to be part of the action—not just watching outcomes but watching the world’s expectations evolve with every round.”
On CNBC’s “Squawk Box” early Thursday, he elaborated on the team-up.
“What’s exciting about our approach is you can buy and sell and you can trade just like a stock throughout the fight,” said Coplan. “You can buy and sell as momentum swings… we will start with that and we will take from there based on customer feedback.”
The companies will also launch a social media series called "Matchup Predictions—Who's Next?", which will use Polymarket data to fuel speculation about potential matchups for top fighters following their wins.
Polymarket will also serve as the inaugural official brand partner of Zuffa Boxing, the professional boxing promotion launching in January 2026, bringing similar fan engagement experiences to boxing events.
“By partnering with Shayne and his team at Polymarket, we’re unlocking a new dimension of fan engagement,” said TKO Executive Chair and CEO Ariel Emanuel. “Integrating Polymarket with the UFC and Zuffa Boxing live experience will help fans interact with these events in real time, transforming passive viewership into active participation.”
Polymarket recently signed a deal with the NHL to license trademarks from the hockey league, and has also agreed to integrations with Google Finance and Yahoo Finance.
The platform has confirmed plans to launch its own crypto token, though it's expected to come in 2026 following the firm's return to the U.S. market. Users on Myriad—a prediction market operated by Decrypt's parent company, Dastan—give just an 18% likelihood that Polymarket will officially announce its token by year's end.
Polymarket recently raised $2 billion from New York Stock Exchange owner Intercontinental Exchange (ICE), which valued the crypto startup at $9 billion.
免责声明：本文章仅代表作者个人观点，不代表本平台的立场和观点。本文章仅供信息分享，不构成对任何人的任何投资建议。用户与作者之间的任何争议，与本平台无关。如网页中刊载的文章或图片涉及侵权，请提供相关的权利证明和身份证明发送邮件到support@aicoin.com，本平台相关工作人员将会进行核查。
