As we enter the second half of 2025, market sentiment is shifting. The crypto industry is no longer obsessed with narrative games but is re-examining "how to make value growth verifiable." This is the fundamental reason why Web3 Launchpads are regaining attention—in a period increasingly sensitive to "trust," on-chain issuance platforms are not just new fundraising channels but also a self-correction of the industry's underlying mechanisms.
Recently, Gate launched its Web3 Launchpad, initially supporting the BOB project. This move is seen not only as an important signal of the platform's own decentralization strategy but also reflects a renewed consensus in the industry regarding "on-chain issuance verifiability."
If the DeFi Summer of 2020 addressed the issue of "asset efficiency," then the proposition for 2025 is "the transparency of asset issuance." In the past few years, project teams have primarily had two paths for issuing tokens: one is to rely on centralized exchange Launchpads, exchanging brand credibility for user trust; the other is to depend on on-chain community IDOs or Fair Launches, attracting traffic through decentralized narratives.
However, neither approach can adequately balance "security, transparency, and efficiency." Centralized models are efficient, but users must trust the platform to manage assets and distribute them; while decentralized models, although transparent, often fall into issues like script sniping, thin liquidity, and chaotic project selection. In this cycle, both investors and project teams have realized that mere technological innovation is insufficient; certainty in mechanisms is the new scarcity. The emergence of Gate Web3 Launchpad is a response to this—it attempts to find a balance between "efficiency" and "trust." On-chain issuance means that subscription, distribution, locking, and fund flows are all verifiable, allowing anyone to track in real-time. This transparent mechanism redefines the "safety boundaries of fundraising," returning trust to the code and the community itself. In other words, Gate Web3 Launchpad is not just a tool for the primary market but a reconstruction of the industry's credit mechanism.
In recent years, the landscape of Web3 fundraising platforms has gradually differentiated into three paths: centralized, decentralized, and hybrid. Centralized platforms like Binance Launchpad remain the highest traffic fundraising entry, establishing trust through a "brand guarantee + custodial distribution" model; OKX Jumpstart, KuCoin Spotlight, and others have introduced on-chain verification processes based on this, forming a "semi-on-chain" transitional form through methods like locking snapshots and public fundraising records.
In the decentralized direction, platforms like DAO Maker, BSCPad, and Camelot Launchpad emphasize community autonomy, where token holders vote to determine project eligibility, and distribution is automatically handled by smart contracts. The advantage is public transparency and decentralized authority, but it can also be easily swayed by short-term sentiment and traffic trends, making project quality difficult to stabilize.
Against this backdrop, a number of "hybrid" platforms have begun to emerge, attempting to find a balance between transparency and security. The recently launched Gate Web3 Launchpad falls into this category: while maintaining platform auditing and ecological support, it puts the entire process of subscription, distribution, and settlement on-chain, achieving a verifiable public fundraising mechanism. The first supported project, BOB, centers on "unlocking greater on-chain value for Bitcoin assets," is compatible with the EVM environment, and enhances security, representing this generation of new asset projects' attempt at "verifiable liquidity." Users can participate directly through on-chain wallets without needing to entrust their assets, while project teams must undergo contract audits and qualification screenings. In other words, it retains the "compliance and screening" advantages of centralized platforms while leveraging on-chain structures to automate trust.
The value of this mechanism lies in making "decentralization" not just a slogan but a system. The logic of fundraising shifts from "who can issue" to "who can manage well," and the platform's role transforms from a fund custodian to a rule-maker. Launchpads are evolving into on-chain infrastructure that integrates governance, auditing, distribution, and ecological integration. Of course, on-chain execution also means higher thresholds: gas costs, contract security, and user experience still need further optimization. However, the direction is clear—when every link in the fundraising process can be verified and every fund can be tracked, trust truly becomes the underlying structure rather than a marketing narrative.
The revival of Web3 Launchpads is not only a signal of warming fundraising but also represents the industry's shift from a traffic economy to a trust economy. Past project issuance resembled a traffic game: who could grab a whitelist, who could sell first. Now, the focus has shifted to who can build a genuine trust loop on-chain.
Whether it is BTC DeFi infrastructure like BOB or innovative issuance mechanisms like Gate Web3 Launchpad, their essence is directed towards building a foundation of certainty for the crypto industry. This certainty means compliance and controllable costs for project teams, visible participation risks for users, and a shift of capital towards more robust and transparent tracks for the entire industry.
Future Launchpads may no longer be "ancillary businesses" of exchanges but will become the infrastructure of the entire Web3 ecosystem—serving both project financing and user trust. Just like the underwriting system in traditional finance, Web3 Launchpads represent the "structured underwriting" of the crypto world, allowing capital flows to be based on transparent rules rather than speculative impulses. When mainstream platforms and decentralized ecosystems jointly adopt this model, a healthier and more coherent on-chain primary market is forming.
The past era of Web3 fundraising relied on stories; the current era relies on structure. The rise of Web3 Launchpads marks the industry's transition from "telling stories" to "writing rules." Perhaps the winners of the next cycle will not be those who persuade people to buy coins but those who can embed trust into code.
Related: Opinion: MEV is a design choice rather than an inevitability; blockchain needs to confront it head-on.
Original article: “Web3 Launchpad Debuts BOB Project: Saying Goodbye to White Papers, Leading Fundraising Verifiable Liquidity Innovation”
免责声明：本文章仅代表作者个人观点，不代表本平台的立场和观点。本文章仅供信息分享，不构成对任何人的任何投资建议。用户与作者之间的任何争议，与本平台无关。如网页中刊载的文章或图片涉及侵权，请提供相关的权利证明和身份证明发送邮件到support@aicoin.com，本平台相关工作人员将会进行核查。
