UFC-Endorsed FIGHT Token Sale Raises $183M, Exceeding $1.5M Target

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coindesk
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7 hours ago


A token sale for FIGHT, the official cryptocurrency of Ultimate Fighting Championship (UFC) partner Fight.ID, has raised $183 million, well above its original $1.5 million target, according to data from the token’s public sale site.

This marks the second token sale after the company raised $15.7 million with a $750,000 target on Oct. 27.

The Fight ecosystem aims to bring combat sports fandom and athlete engagement onchain. The initiative is licensed through Concept Labs, which holds UFC-related intellectual property and sponsorship rights.

FIGHT, built on Solana, will serve as the ecosystem’s native token. Use cases include governance, staking and payments. Token holders will also be able to participate in fantasy-style prediction markets tied to UFC events.

According to Fight’s published tokenomics, the FIGHT supply is capped at 10 billion tokens, distributed across community incentives (57%), investors (17.5%), the core team (15%), liquidity (6.5%), and advisors (4%).

As of Thursday, blockchain data from Solscan shows 3,776 deposits made to the project’s fundraising address. The UFC’s official account on X publicly acknowledged the collaboration earlier this month.

It's worth noting that hyped token sales can create volatility once the token is distributed; this was seen with Plasma's recent launch of XPL, with the token subsequently tumbling by more than 80% just one month after it was issued.

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