World Liberty Financial (WLFI), a cryptocurrency company associated with U.S. President Donald Trump, plans to distribute 8.4 million WLFI tokens, worth approximately $1.2 million, to early participants in its USD1 stablecoin loyalty program.
This airdrop will reward users who join the USD1 points program, which was launched two months ago to promote the adoption of the World Liberty dollar-backed stablecoin. Participants earn points by trading USD1 pairs on partner exchanges and maintaining balances.
"The criteria and eligibility for earning points and rewards, as well as distribution details, may vary by exchange rules," the company stated in a post on the X platform on Wednesday.
World Liberty added that the initial WLFI distribution will take place across six exchanges, including Gate.io, KuCoin, LBank, HTX Global, Flipster, and MEXC, with eligibility and rewards determined by each platform.
World Liberty stated that the points program will expand to include new venues, decentralized finance integrations, and more ways for users to earn and redeem rewards. "This is just the beginning," the company wrote.
According to CoinMarketCap data, USD1, issued by World Liberty Financial and custodied by BitGo, is the sixth-largest stablecoin globally, with a market capitalization of $2.94 billion.
Earlier this year, Eric Trump revealed that the Abu Dhabi investment firm MGX would use USD1 to settle its $2 billion investment in Binance, marking the exchange's first institutional investment.
CoinMarketCap data shows that WLFI is currently trading at $0.14, down 0.5% in the past 24 hours. The token has fallen nearly 70% from its all-time high of $0.46 set in September.
Trump's second term coincides with a significant increase in his personal wealth, primarily driven by the family's cryptocurrency ventures. According to a recent Financial Times investigation, Trump's cryptocurrency empire generated over $1 billion in pre-tax profits over the past year.
At the core of this windfall is World Liberty Financial. Trump disclosed in June that he earned $57.4 million from the company. However, following a recent token unlock, the family's holdings surged to $5 billion. The Financial Times estimates they have earned $550 million from WLFI alone this year.
The Trump family has also profited from its brand meme coins, Official Trump (TRUMP) and Official Melania Meme (MELANIA), collectively earning about $427 million. Additionally, their USD1 stablecoin has brought in $42 million in profits since April.
Related: Milei's party wins midterm elections, yet the cryptocurrency industry does not celebrate.
Original article: “Trump-linked World Liberty to Airdrop $1.2 Million in WLFI Tokens to Early USD1 Users”
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