Reliance Jio Partners with Aptos to Power Blockchain Rewards for 500M

In a move that could reshape how millions of Indians interact with digital services, Reliance Jio partners with Aptos to launch a blockchain-based rewards platform for its massive 500 million user base.

Source: Bitinning

This Aptos Jio partnership marks one of the largest real-world Web3 integrations ever attempted by a telecom company, signaling India’s growing role in private blockchain adoption at scale after governmental pushes.

So, let’s get through the system, how will it work?

A Real-World Blockchain Use Case in Action

The partnership between Aptos Foundation, Aptos Labs, and Reliance Jio was officially announced during the Aptos-Experience event. The collaboration aims to build a digital rewards system that runs on Aptos’s layer-1 blockchain, known for its speed, low fees, and scalability.

Instead of speculative tokens or meme coins, Jio’s rewards will focus on real-world utility, allowing users to earn benefits tied to their telecom and digital activity.

The new system is currently in beta testing, already engaging around 9.4 million users across India. Aptos-Labs is testing the system’s capacity for Jio’s massive user base and will keep supporting its smooth full-scale rollout.

Aptos' Price Reaction Remains Muted

Despite the groundbreaking announcement, Aptos (APT) saw a 5% price drop (currently at $3.48) in the last 24 hours, according to CoinMarketCap. But, the token’s decline can be seen as a result of broader crypto market weakness, not the project’s fundamentals.

It is expected to renew interest once the beta phase expands nationwide and more users begin interacting with the reward system.

Why This Matters for India’s Digital Future

Reliance Jio, which is controlled by Reliance Industries, is the biggest telecom operator in India and the third-biggest in the world. The firm has led India's technology story, be it in cheap 4G or its blockchain-experiments, including JioCoin launched on the Polygon Network in early 2025. It provides muscle to blockchain into real-time digital offerings in telecom, payments, and entertainment.

This move is likely to further accelerate the pace of India's becoming the #1 country in the world in terms of cryptocurrency adoption for 2025, as per Chainalysis Global Crypto Adoption Index, by taking-blockchain practicality directly into the hands of millions of regular users.

A Step Toward Web3 for the Masses

This Aptos-Jio collaboration could be the blueprint for Web3 adoption through established consumer systems. With this action, Reliance Jio and Aptos are bridging the gap between conventional digital consumers and decentralized technology, making Web3 feel seamless, fast, and rewarding.

This vision aligns with India's digital governance aspirations , integrating AI, blockchain, and IoT to enhance transparency, efficiency of service, and trust. While the government avoids full legalisation of cryptocurrencies to protect systems like UPI and reduce risks of stablecoins and criminal crypto flows, it keeps exploring regulated distributed infrastructure for transparency and protection of data.

If executed correctly, it won't just incentivize users, it could redefine the interplay between governments, telecoms, and blockchain in the world's fastest-digitizing democracy.