DDC Enterprise has raised $124 million in new equity funding to accelerate its bitcoin treasury strategy, marking a strong show of confidence from institutional investors in its long-term crypto vision.

The round was led by PAG Pegasus Fund and Mulana Investment Management, with participation from OKG Financial Services Limited. DDC’s founder and CEO, Norma Chu, also invested $3 million of her own capital in the round, aligning her interests with shareholders. All participating investors agreed to a 180-day lock-up period, reinforcing their commitment to the company’s long-term roadmap.

Norma Chu emphasized the firm’s dual focus on its global Asian food business and its growing presence in the digital asset treasury sector.

We are proud to welcome PAG Pegasus Fund, OKG, and Mulana as strategic partners and shareholders. Their investment is a strong endorsement of our vision and the growing importance of public bitcoin treasuries. It marks an important step in a broader set of planned financing designed to support our long-term strategy.

The capital infusion will be used to expand DDC’s bitcoin reserves, which currently stand at 1,058 BTC, to reach 10,000 BTC by the end of 2025. The company stated that the funds will also support strategic partnerships as it advances its role as a leader in institutional bitcoin adoption.

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