Paypay and Binance Japan Join Forces to Bridge Crypto and Cashless Payments

Binance Japan, the local arm of global crypto giant Binance, has announced a strategic capital and business alliance with Paypay Co., Ltd., one of Japan’s largest cashless payment providers. As part of the deal, Paypay has acquired a 40% stake in Binance Japan, cementing a collaboration that could reshape how digital assets are used in everyday transactions.

The alliance brings together Paypay’s 70 million users and Binance’s vast blockchain infrastructure. Both companies aim to merge crypto trading and cashless payment systems, opening new pathways for digital finance adoption in Japan.

The partnership’s initial plans include enabling crypto purchases using Paypay Money within the Binance Japan app and allowing users to withdraw crypto proceeds directly into Paypay accounts. These integrations would give users a seamless bridge between traditional digital payments and blockchain-based assets.

Masayoshi Yanase, General Manager of Financial Strategy, Paypay, said:

Paypay has evolved digital finance through smartphones together with other financial group companies that have an affinity for payments. Our investment in Binance Japan will provide users of Binance with a solution that combines the convenience and security of Paypay.

Tsuyoshi Chino, CEO of Binance Japan, added:

This partnership is an extremely important step toward the future of digital finance in Japan. We are confident that by combining Paypay’s overwhelming user scale with Binance’s innovative technology, we will be able to make Web3 more accessible to more people across Japan and provide safe and convenient crypto asset services.

Together, the two companies are setting the stage for Japan’s next evolution in fintech, connecting crypto liquidity with real-world payments and reinforcing the country’s position as a growing hub for digital asset innovation.

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