Publicly traded cleaning and disinfecting firm CleanCore bolstered its Dogecoin (DOGE) treasury to more than 710 million DOGE, worth at least $182 million, amid the leading meme coin’s latest price surge.
The firm is now more than 71% of the way to its first goal of accumulating 1 billion DOGE, and said it sits on unrealized gains of more than $20 million.
“The early weeks of our treasury program have been highly productive, with our holdings now surpassing more than 710 million DOGE, as we continue to opportunistically progress toward achieving our initial one-billion coin milestone,” said CleanCore CEO Clayton Adams, in a statement.
“Our Treasury strategy is closely aligned with the long-term vision of insiders and the House of Doge,” he added, “which emphasizes expanding utility as a catalyst for broader adoption and sustained demand for Dogecoin as a global digital asset.”
CleanCore’s Dogecoin treasury is branded as an “official” DOGE treasury given its ties to House of Doge—the commercial branch of the Dogecoin Foundation—which is working to expand the token’s global presence and adoption.
It previously collaborated to put the DOGE logo on the hood of an Indianapolis 500 car, and established a 10 million DOGE liquidity reserve to facilitate global transactions.
As part of its strategy shift, CleanCore also teamed up with Elon Musk’s personal lawyer, Alex Spiro, who acts as the chairman of the board of directors for the firm. Spiro previously defended Musk in a $258 billion lawsuit brought by Dogecoin holders that claimed Musk manipulated markets. The case was dropped last November.
Musk has a long history with Dogecoin, having posted about the token and related memes on social media for years. Those posts have often correlated with significant prices moves for DOGE, whether rising (typically) or falling.
Shares in CleanCore (ZONE) are up nearly 7% on the day and now changing hands at $2.40. However, ZONE is down around 32% on the month, despite Dogecoin’s 18% gain in that time.
The leading meme coin still sits nearly 65% off its all-time high of $0.73 and is changing hands at $0.258 on Tuesday morning, posting a nearly 12% gain over the past week.
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