More companies are considering bitcoin as an asset that can provide value as part of a company’s treasury. Vanadi Coffee, a Spanish coffee chain that has pivoted to a bitcoin treasury company, recently cleared the way to direct more of its funds for BTC purchases.

In an extraordinary shareholders’ meeting, Vanadi Coffee approved the investment of up to €1 billion to expand the company’s bitcoin holdings. The move comes as the company highlighted the value of bitcoin as a global, liquid, and decentralized reserve asset designed to withstand the volatility affecting markets and even other reserve assets.

Vanadi Coffee, which claims to be the first Bitcoin treasury-based company in Spain, will leverage BTC as a long-term value asset and an inflation hedge for its investors.

The investment plan will be carried out with strong transparency, as Vanadi Coffee has committed to providing constant reports in accordance with local regulations.

Salvador Martí, President of Vanadi Coffee, labeled this development as a milestone for the company and the Spanish stock market. “We believe in Bitcoin as a store of value for the future and as an asset capable of strengthening management with a long-term vision, transparency, and discipline,” he stressed.

Vanadi Coffee announced its bitcoin pivot in June, qualified by some as a Hail Mary to attract the attention of potential investors to a company that had shed 99% of its value, losing millions in the process. The company effectively generated some buzz, with stock prices rising considerably at the time.

Vanadi Coffee currently holds 100 BTC, acquired at an average cost of $116,340 per coin, with Bit2me, a local exchange, serving as a liquidity and custody provider for these crypto assets.

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