Bitcoin’s evolution into a mainstream financial asset is gathering pace, with policymakers, institutions, and investors increasingly treating it as a store of value similar to gold. Coinbase (Nasdaq: COIN) chief executive Brian Armstrong has gone further, suggesting that under current conditions, bitcoin could climb to $1 million by 2030. He has tied this forecast to three structural forces: clearer regulation, sovereign reserves, and institutional investment.

Armstrong shared on social media platform X on Sept. 23:

I think bitcoin could reach $1M by ~2030 based on current conditions and progress. Think long-term.

Just days earlier, in a Sept. 20 Fox Business interview, he elaborated: “I try not to get too caught up in the short-term trends. What I try to do is look at the long-term trends. And there’s a couple of big tailwinds now which lead me to think that there’s a good chance bitcoin could be at a million dollars per coin, you know, by 2030 or so.”

He pointed first to regulatory progress, citing the GENIUS Act for stablecoins and pending market structure legislation in the Senate. He said this clarity could finally resolve the debate over whether cryptocurrencies should be classified as securities or commodities.

The second driver Armstrong emphasized was the creation of a U.S. strategic bitcoin reserve, which he believes could encourage other G20 countries to follow suit and create long-term sovereign demand. The third is institutional inflows through exchange-traded funds. Armstrong noted that Coinbase provides custody for about 80% of existing bitcoin ETFs. The Coinbase chief executive concluded:

There’s a lot of positive tailwinds for bitcoin … There’s never going to be more than 21 million bitcoin ever made in the world, and lots of pools of capital still haven’t gotten access to it. So, that tells me this thing has a long way to run.

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