Author: Nancy, PANews
As Wall Street's liquidity gates slowly open, crypto products create incremental entry points, regulatory breakthroughs release innovative space, and soaring coin prices ignite market enthusiasm, the Crypto industry is entering a golden age. Exchanges, as the first stop for users to access the crypto world, are the most fiercely competitive battleground.
In this noisy arena, Bitget has carved out a unique growth path over seven years: starting with copy trading to open user awareness through differentiated entry points; then delving into the derivatives field to solidify its moat in professionalism and product strength; and now moving towards UEX (Universal Exchange) layout, gradually completing the evolution from a contract-focused platform to a comprehensive one. With this path, Bitget has grown from an unknown challenger to one of the top three exchanges globally, surpassing 120 million registered users, with operations covering over 200 countries and regions, becoming a backbone of the industry. Its growth story is not just about the wins and losses of strategy and execution, but also a mirror reflecting the evolution logic of the crypto industry.
On the occasion of Bitget's seventh anniversary, this article by PANews interviews Bitget executives, clients, partners, and KOLs to outline from multiple perspectives how Bitget continues to break through and innovate amid cyclical changes and industry transformations, shaping a unique and warm platform image and growth logic.
Seven Years of Growth Background: Two Key Figures of Bitget
In seven years, Bitget has matured into a leading platform in this emerging industry. Gracy and Xie Jiayin are important figures in Bitget's growth story, one driving innovation and rise with sharp strategic vision, the other rooted in user engagement, building a solid foundation of trust with warmth.
Gracy carries a cross-industry label similar to Binance's He Yi, having been a television host with entrepreneurial experience. In 2022, she chose to pivot into Web3 and joined Bitget as MD (Managing Director) at a time when the company was seeking market expansion, and two years later, she was promoted to CEO of Bitget.
Xie Jiayin joined the team as the Chinese-speaking leader after recognizing Bitget's potential and vitality. He often engages deeply with the community, directly listening to user needs and feedback, prioritizing user experience.
The year 2022 was a critical year for the entire industry, as well as for Bitget.
On the eve of the World Cup, amid fierce sports marketing battles in the crypto industry, Gracy led the team to successfully sign Messi. When Messi lifted the World Cup trophy in Qatar, Bitget's brand influence also broke out of the crypto circle and entered the public eye.
As the spotlight faded, an industry crisis suddenly struck. In the same year, the collapse of FTX severely impacted the industry, and user trust plummeted. Gracy recalled in an interview with PANews that she and her team responded quickly, being the first to announce proof of reserves (POR) and establishing a $300 million user protection fund (now grown to $700 million), the second largest after Binance. These measures not only stabilized the situation but also earned Bitget a significant influx of traffic and user trust.
In fact, crises are important tests of a platform's character. Beyond the rapid response after FTX's collapse, Bitget's accountability during multiple industry emergencies further demonstrated the platform's sense of responsibility and warmth to users.
Gracy recalled that in 2023, the Solana MEME project SLERF suffered financial losses due to operational errors, and many promised donations were not fulfilled, while Bitget continued to honor its donation commitments, winning community trust. In the following years, Bitget maintained this sense of responsibility; when Bybit faced a hacking attack in 2025, Bitget provided 40,000 ETH in liquidity support free of charge, clearly stating, "The hacker is a common enemy."
In a field where user migration costs are high, Bitget not only possesses efficient, precise, and reliable listing capabilities (especially in innovative zones and on-chain trading sectors), but trust and emotional connection are also crucial reasons for maintaining user retention and stickiness. Xie Jiayin articulated the reason: putting user interests first is Bitget's core value. For example, when the Pump.fun token launched in July this year, most exchanges failed to accommodate users due to technical congestion, while Bitget proactively abandoned the first-come-first-served model, adopting a fair distribution mechanism to ensure every user could participate, earning widespread recognition from the community.
Ni Sen's experience confirms the genuine existence of this warmth. In an interview with PANews, he recalled that before Xie Jiayin joined, he was not a Bitget user. Xie Jiayin repeatedly explained platform information to him and suggested he stick to regular investments, helping him deeply understand the trust relationship between the platform and users. The professionalism and patient communication of frontline platform employees gave him a deeper sense of identification with Bitget and facilitated his gradual understanding and use of the platform.
However, Ni Sen also candidly stated that compliance is a necessary condition for the operation of exchanges. Only exchanges that are truly responsible for users and funds can gain more recognition and support.
To respond to regulatory and market cycle changes, Bitget insists on compliance first and long-termism to establish solid user trust. In 2024, the platform significantly upgraded its compliance and legal teams, including appointing former Binance Chief Legal Officer Hon Ng as Chief Legal Officer and maintaining close communication with regulatory agencies in multiple countries. Organizationally, Bitget maintains a streamlined team of about 2,000 people, focusing on results-oriented and open communication, while continuously promoting innovations in AI trading tools, on-chain integration, and new payment scenarios to ensure readiness to fight amid rapid industry evolution.
Gracy and Xie Jiayin represent Bitget's global strategic vision and emotional connection with users. Gracy drives Bitget's rise in crises and leads in innovation with her bold strategic vision; Xie Jiayin, centered on users, ensures that every user feels the warmth and fairness of the platform. With user trust as the foundation and product innovation as the driving force, Bitget adheres to a long-distance running mindset, becoming a long-termist in the crypto industry.
CEX Upgrades to UEX, Opening a New Era of Universal Trading
As a "latecomer" among crypto exchanges, Bitget's growth is built on continuous improvement and differentiated product innovation.
Xie Jiayin stated in an interview with PANews that early on, Bitget used copy trading as an entry point, quickly accumulating user reputation through seasoned traders and reasonable profit distribution; subsequently, Bitget's derivatives trading scale rapidly grew, leaping to become the third-largest derivatives exchange globally by 2025, with monthly derivatives trading volume surpassing $600 billion. With the rise of on-chain trading, Bitget was one of the first exchanges to support purchasing on-chain assets with exchange funds and is set to undergo a significant upgrade soon, expected to become the first trading platform supporting all mainstream public chain assets.
Additionally, Bitget offers customized services for different types of users, showcasing its high market sensitivity. For instance, Bitget optimizes financial products for institutional users to meet their demand for stable returns; while providing MEME coins and high-yield opportunities for retail investors, along with AI trading assistant GetAgent to aid trading decisions. As Xie Jiayin said, "Whatever users need, Bitget strives to meet."
As traditional players enter the market and DEX continues to evolve, CEX faces greater internal and external pressures. To address this, Bitget has proposed a new concept of Universal Exchange (UEX), integrating the smooth experience, deep liquidity, and professional tools of CEX with the full-chain asset coverage of DEX on the same platform, achieving full-scenario trading under a unified security guarantee system, thus solving the "impossible triangle" problem of user experience, asset richness, and advanced tools that exchanges face.
Gracy stated, "We believe this is the direction all exchanges are striving for. UEX means users can enjoy the convenience of centralized trading while directly accessing all on-chain assets; traditional quality assets like stocks, gold, and foreign exchange can also be traded directly on UEX in the future. Moreover, UEX will enhance the intelligence and security of trading to a new level by integrating AI technology and industry security practices."
The Value Evolution of BGB: From Golden Shovel to Ecological Hub
As Bitget's ecosystem continues to improve, the role of its platform token BGB is also quietly changing.
Especially recently, with Bitget's exclusive strategic partnership with the Morph public chain, BGB has upgraded from a tool-type asset to a core token covering exchanges, wallets, and public chains, becoming the hub of the Bitget ecosystem.
In the eyes of investors, BGB is not only an investment target but also a reflection of the value of the Bitget ecosystem. BGB holder Daniel appreciates Bitget's trading experience and made a decision to invest regularly due to the platform's counter-cyclical expansion (such as acquiring BitKeep, signing Messi, and expanding the market), calling BGB a "golden shovel, a benchmark for counter-cyclical performance, and a long-term value coin." Another holder, Moon, expressed a similar view, stating that Bitget's strict project screening, compliance investment, and management's focus on risk education have changed his investment philosophy, leading him to hold BGB long-term.
The market recognition of BGB is also closely related to Bitget's business performance. AB mentioned in an interview that Bitget's contract business yields are significantly higher than spot and listing businesses, which is an important reason for his optimism about BGB. Ni Sen pointed out that BGB's "golden shovel" attribute has allowed him to benefit greatly under the platform's empowerment.
Moreover, security and wealth effects are also crucial factors for exchanges to gain user trust and recognition. AB noted that if an exchange is both safe and reliable and can bring actual wealth effects, even if it is slightly lacking in market operations, it can still accumulate loyal users and gain attention, with security > wealth > product experience > market operations. Furthermore, whether community leaders are grounded and sincere is also an important reference for measuring the cooperative value of exchanges.
Regarding the future expectations for BGB, investors mainly focus on its practicality and market competitiveness. BGB holder Daniel hopes Bitget will increase mining activities like PoolX and Launchpool, raise the fee discount ratio, and introduce tiered agency rights to incentivize long-term holders. Meanwhile, fellow BGB holder Moon is concerned about the expansion of BGB's on-chain application scenarios, believing that increasing actual usage demand can enhance the intrinsic support for the token's value.
From trading tools to on-chain value carriers, and then to ecological hubs, as BGB completes its role upgrade, its asset attributes and value capture logic achieve comprehensive evolution, leaving ample room for future development.
Service and Professionalism: Bitget's Formula for Earning Trust from Major Clients
In the crypto industry, products and technology are "hard power," while service and professionalism are "soft power." Bitget's rapid growth is inseparable from its continuous investment in "soft power"—from channel partners to VIP users, from institutional clients to KOLs, Bitget has earned the trust of various groups.
Renowned trader Tianqing is a long-term user of Bitget. For him, the primary criterion for choosing a trading platform is "safety and emergency capability," but what truly made him "stay" is Bitget's humanized service. "As a trader, I need some customized promotional materials to enhance my personal influence. Bitget not only proactively helps me create them but also adjusts them according to my needs. This feeling of being valued is rare." Additionally, Tianqing praised Bitget's technical advantages: "Deep liquidity, rich trading tools, AI-assisted strategies, and copy trading functions are all leading, making me more adept in high-frequency operations and complex strategy execution."
The partnership between channel partner Long Shaoye and Bitget feels more like mutual support between "old friends." "In this industry, many collaborations are 'one-off deals,' but Bitget is different—whether it's customer issues or our partners' needs, they always respond to everything. This efficiency and thoughtfulness make us willing to cooperate long-term." At the same time, Long Shaoye also recognizes Bitget's localization strategy in emerging markets, "Their technological innovations are very flexible, helping us quickly enter growth markets and achieve win-win outcomes."
For high-volume VIP users, the platform's service and reliability are particularly crucial; they need a trustworthy financial partner. RU and YJ are representatives of this group. They are impressed by Bitget's sense of responsibility shown at critical moments, such as the BGB spike incident last October, where Bitget decisively compensated all holders for their losses, including contract users, "This is a truly user-responsible exchange." Additionally, through investment tools like Launchpool, Bitget has also provided VIP users with stable returns, "This optimization of returns makes the experience of holding assets long-term more valuable."
Daniel Ku, CEO of Ampersan, is also impressed with Bitget, stating, "Bitget's powerful API infrastructure and deep liquidity pool are the core guarantees for our high-frequency trading strategies." In Daniel's view, the foundation of trust in Bitget lies not only in technical stability but also in the team's quick response to customer feedback and continuous innovation, which gives him confidence in future cooperation. For such institutional clients, gaining an advantage in a complex and volatile market requires exchanges to have high reliability, deep liquidity, and highly competitive trading fees. Bitget meets and even exceeds institutional clients' expectations in these key areas.
Similarly, Fibonacci Capital CEO Alex Iugai emphasizes that institutions prioritize three main factors when choosing an exchange: liquidity depth, API stability, and the quality of retail traffic. He believes Bitget excels in these areas, and even in a bear market, the platform adopts strategies different from other exchanges, raising standards and increasing requirements to create a healthy and authentic ecosystem for the market. This comprehensive advantage is the core reason institutions choose Bitget over other exchanges.
Daniel and Alex particularly appreciate Bitget's innovation capabilities and customized services, "Bitget not only provides strong security and responsive support but is also willing to innovate based on our needs, which gives us confidence in ongoing collaboration."
YouTube blogger "Billionaire Cultivation Plan" offers a unique reason: Bitget is "good-looking." This is not just an intuitive impression of the appearance but also an acknowledgment of the brand tone and overall product experience. Reflecting on the cooperation journey, he describes the collaboration as a K-line, steadily rising amidst fluctuations. For him, crypto exchanges are not just trading tools but are gradually becoming carriers of market trust and financial infrastructure. Users care more about whether they can find a reliable place to turn to in critical moments, and Bitget's sincere performance stands out, "Everything has a response, every matter is accounted for," this attitude is precisely the sense of security users need most.
Looking Ahead to the Next 7 Years: A Long-Distance Plan for the Incremental Era of Crypto
From a marginal market to an important complement to mainstream finance, the landscape of the crypto industry is being rewritten. The functions of exchanges have evolved from a single trading channel to a comprehensive platform that continuously improves and upgrades in market expansion.
KOL "Billionaire Cultivation Plan" uses a vivid metaphor to describe the development over the past seven years, likening it to shipbuilding, where early participants are the haulers, dragging the ship into the sea. In the next seven years, this ship will truly sail into the ocean, facing waves and whistles, with cheers and farewells, but ultimately setting sail, with compliance as the main theme.
AB, Ni Sen, and Alex believe that the integration of crypto and traditional finance is accelerating, and crypto assets will become a regular component of global investment portfolios. The role of exchanges is upgrading to that of institutional-level service providers and global liquidity hubs. Daniel adds that crises and hacking incidents are also forcing exchanges to enhance security and regulatory mechanisms.
When discussing Bitget's plans for the next seven years, Gracy once again mentioned the vision of the Universal Exchange (UEX), which not only integrates the advantages of on-chain and centralized systems to provide users with more open choices but also continuously innovates technologically, such as launching AI products. Furthermore, by implementing payment scenarios like Visa cards, it integrates crypto into users' daily lives. She stated in an interview, "Bitget has broken through the boundaries of traditional centralized exchanges, upgrading to the world's first Universal Exchange. I firmly believe that the future of finance is not a zero-sum game between CEX, DEX, and traditional finance, but will usher in a new era of breaking boundaries and connecting with each other."
Xie Jiayin is more focused on the continuation of "warmth," "I hope Bitget can shape a warm brand image in users' minds, emphasizing the empowerment of the BGB token, derivatives trading, institutional client services, and VIP user growth, as well as enhancing users' sense of belonging."
Voices from the community have also provided many constructive suggestions for the future development of exchanges, such as improving returns, customized plans for different risk preferences, compliance and tool development, emphasizing investment education, strengthening community interaction, and optimizing the entry experience. In summary, exchanges need to meet the yield and tool needs of professional users while also considering the education and experience of newcomers. Ni Sen pointed out the fundamental development of the platform, "User-centric."
Looking to the future, the consensus in the industry is becoming clearer. Xie Jiayin believes that the current crypto industry is similar to the internet in 2000, still in the exploratory stage, but will prosper in the next decade due to institutions, compliance, and talent. Gracy predicts that some small countries may abandon their national currencies and directly adopt USD stablecoins, while Bitcoin's value is expected to exceed $1 million, with its market capitalization potentially surpassing gold.
It is foreseeable that the crypto giant is sailing toward more distant seas. While we cannot predict every storm, Bitget's secret to long-distance running is to inject warmth and professionalism into every transaction.
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