The app offers three earning mechanisms—a 1% welcome bonus on the first $5,000 of recurring buys each month, 2% bitcoin rewards after three months of recurring purchases, and 4.5% APY on USD balances paid out in bitcoin—and targets consumers who find existing platforms complex. Citing an Opinion Matters survey, Easy Group highlighted strong consumer confidence in bitcoin, with 88% of respondents trusting it to grow wealth over the next decade. Uphold emphasized FDIC insurance on USD balances and instant conversion to bitcoin as differentiators. The group framed the product as financial empowerment and broader access to bitcoin. A UK version is planned later in 2025.

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