On Sept. 10, shares of Hong Kong-based digital media advertising firm QMMM Holdings skyrocketed by an astonishing 1,730% following the company’s announcement of plans to launch a diversified cryptocurrency treasury. After opening the day at $14.85, QMMM surged to a peak of $303 within hours before settling at $207 by market close.

This dramatic rally propelled QMMM’s market capitalization from approximately $850 million to $11.84 billion. Unlike many publicly listed companies, QMMM is adopting a digital asset treasury strategy designed to give shareholders exposure to three major cryptocurrencies: bitcoin ( BTC), ethereum ( ETH), and solana ( SOL).

According to a company news release, QMMM’s crypto treasury is expected to scale to US$100 million—a move that underscores its ambition to become a significant player in the Web3 ecosystem. By leveraging its expertise in artificial intelligence (AI) and digital platforms, the firm aims to deliver sustainable value to stakeholders while positioning itself at the forefront of Web3 innovation.

“The company’s foray into cryptocurrency is expected to enhance its capabilities in delivering cutting-edge solutions and further solidify its reputation as a forward-thinking industry leader,” QMMM Holdings stated in the release.

QMMM joins a growing list of publicly traded companies experiencing explosive stock gains after unveiling crypto treasury strategies. As reported by Bitcoin.com News, Nasdaq-listed Eightco saw its stock soar by 4,300% following its announcement of a Worldcoin treasury. Similarly, Bitmine Immersion Technologies—founded by Tom Lee—recorded a 1,300% surge after revealing its ETH-focused treasury plan.

However, some market observers caution that such rallies may be short-lived, potentially leaving retail investors vulnerable to steep declines. The rapid pace at which companies are pivoting to crypto treasuries has also attracted scrutiny from exchanges like Nasdaq, which now reportedly seeks shareholder approval for such strategic shifts.

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