Original Author: Geek

Original Translation: Luffy, Foresight News

If we have indeed reached the end of the InfoFi era, or are gradually approaching this point, I would not be surprised.

Since the rise of InfoFi, many people have made considerable profits, with some accumulating five-figure earnings and others even reaching six figures. However, today, some signals warrant our high alert.

Change in Threshold Rules

Strictly speaking, I do not think Kaito's recent upgrade is entirely a bad thing; it may effectively curb the behavior of numerous accounts generating low-quality content with AI to "inflate" numbers, while also improving content quality.

However, after the upgrade, not only were small accounts impacted, but many large accounts were also not spared. This led to a significant number of users relying on Kaito choosing to leave, as they had almost no chance to earn money through the platform after the upgrade.

In response, some project parties chose to eliminate thresholds to attract small accounts. This precisely indicates that, in most cases, the small account group is crucial.

My view is that Kaito seems confused about the direction of this upgrade, and many project parties clearly do not favor this "threshold restriction." However, it is undeniable that Kaito has performed quite well over the past few months.

Token Distribution Plan Underwhelming

For content creators (yappers), the current standard token distribution ratio of 0.5%-1% is far from sufficient, as these tokens often have a low valuation when they go live.

In the early days, some accounts could earn four to five figures through 1-2 months of promotional activities; now, even participating in activities for 3-6 months can only yield three to four figures, leaving many feeling disheartened.

Even top accounts, despite producing quality content, find it difficult to earn a considerable four-figure income.

Why is this bad news for creators relying on InfoFi? Before the rise of InfoFi, many creators earned decent income by promoting content as brand ambassadors or KOLs. Now, the compensation offered by project parties on Kaito simply cannot compare with external collaborations. Given this fact, it is not surprising that more and more creators are choosing to leave the InfoFi platform.

"Capital Launchpad" Dominance Highlighted

On July 22, Kaito's "Capital Launchpad" officially launched, with the first project being Espresso, followed by more projects joining in.

For Kaito, this is undoubtedly a good product, but I have a few concerns:

• Not a single project from Kaito's initial token offerings has gone live on the public market;
• These projects have not announced their launch dates;
• Most projects are overvalued, and the token unlocking plans are unfriendly to investors.

My additional point: Kaito was initially designed specifically for InfoFi, and later decided to add extra platform features (like Launchpad), which is a great attempt. However, recently, more and more projects are choosing to join the "Capital Launchpad" rather than participate in the "Creator Leaderboard." For an InfoFi platform, this trend is clearly not optimistic.

However, this is just an obvious phenomenon I have observed, and it seems not many people have raised questions about it.

Project Parties Prefer Direct Collaboration with KOLs Rather Than Through Kaito Platform

This is quite evident: project parties are no longer as enthusiastic about participating in InfoFi collaborations.

Recently, Zachxbt released a Google spreadsheet listing accounts that received compensation from a certain project party. I mention this not out of surprise, but because the compensation amounts are quite substantial, especially compared to the projects on Kaito's "Creator Leaderboard."

I believe this has made many realize that there are many ways to make money besides InfoFi. The reality of human nature is "to find ways to earn more money," and therefore, I think this poses direct competition to Kaito.

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