As bitcoin reaches mainstream status in financial markets, more companies are emulating Michael Saylor’s Strategy playbook. Treasury, a new bitcoin treasury company ( BTC), has raised $147 million, aiming to become Europe’s largest endeavor of its kind.
The round, led by Winklevoss Capital and Nakamoto Holdings, and participation of UTXO Management, Off The Chain Capital, M1 Capital, Mythos Venture Partners, and others, advances Treasury’s bitcoin accumulation strategy. Treasury has already amassed 1,000 bitcoin and will focus on entering European stock markets through a reverse listing with MKB Nedsense N.V., aiming to be listed on Amsterdam’s Euronext.
Treasury stated that the funding will be used to “accelerate Treasury’s capital markets strategy, leveraging both equity and debt instruments to systematically accumulate Bitcoin, generate Bitcoin yield, and deploy innovative capital markets initiatives.”
To support its operations, the company will enlist Cameron and Tyler Winklevoss, founders of the Gemini cryptocurrency exchange, and David Bailey, CEO and Chair of the Board of KindlyMD, as part of a Strategic Advisory Board.
Tyler Winklevoss highlighted the relevance of the company’s location, stating that Amsterdam was “the birthplace of the joint stock company and the stock market, two of the world’s greatest financial innovations.”
He declared:
Treasury is continuing this tradition by bringing Bitcoin, the greatest financial innovation of this century, to investors in the Netherlands and Europe. We’re proud to support their efforts.
In addition, Treasury has vowed to raise awareness about the strengths of bitcoin in Europe’s capital markets. To this end, it has acquired the company in charge of organizing Bitcoin Amsterdam, one of the largest conferences of its kind in Europe.
With these acquisitions and partnerships, Treasury seeks to “educate, engage, and connect investors, institutions, and builders with the transformative potential of bitcoin.”
Read more: Bitwise CIO Predicts ‘Megatrend’ of Companies Setting up Corporate Bitcoin Treasuries
Read more: Bitcoin Treasuries May Reshape Corporate Finance Models, Advocate Says
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