After months of controversy and waiting, the decentralized finance (DeFi) project World Liberty Financial (WLFI), closely related to the Trump family, has finally reached a decisive moment. On August 26, WLFI announced the launch of the Lockbox page, where holders can move their tokens in preparation for the unlocking process. At 8 AM Eastern Time on September 1, WLFI will complete its first release—20% of the initially allocated tokens will officially enter circulation. For a governance token that was once described in its white paper as "potentially non-tradable forever," this step almost symbolizes a turning point in the project's narrative: from concept and voting to actual realization, WLFI is completing its transformation from a "political symbol" to a "tradable asset." Meanwhile, Eric Trump, the second son of Donald Trump, stated in an interview that he does not rule out the possibility of running for president in the future, undoubtedly pushing the WLFI project to the forefront of the intersection of politics and cryptocurrency.
- WLFI Token Unlocking on September 1: From "Political Symbol" to "Tradable Asset"
Unlocking Plan: On August 26, the Trump family crypto project WLFI announced the launch of the Lockbox page, where holders can move their tokens in preparation for the unlocking process. At 8 AM Eastern Time on September 1, WLFI will complete its first release—20% of the initially allocated tokens will officially enter circulation.
Early Investor Unlocking: 20% of the WLFI tokens purchased at $0.015 and $0.05 per round will be unlocked for each address, while the unlocking plan for the remaining 80% will still be decided by the community through governance voting. The token shares of founders, team members, advisors, and partners remain locked and will not be included in the initial unlocking.
Valuation and Profits: Based on the first round of financing valuing WLFI at $1.5 billion (corresponding to $0.015 per token) and the second round at $5 billion ($0.05 per token), the current over-the-counter price of $0.24 indicates that WLFI's valuation has increased more than 16 times in the past eight months. If the spot market price after the token unlock aligns with this price, the 22.5 billion tokens held by the Trump family (held by the holding company DT Marks DEFI LLC) would be worth over $9 billion.
Payment Ecosystem: WLFI has also launched Ye Pay and YZY Card. Ye Pay is a crypto payment processor that allows merchants to accept credit card and cryptocurrency payments, with fees lower than the typical 3.5% charged by traditional platforms. YZY Card is a debit card that can be used globally with YZY and USDC, allowing users to top up using fiat or cryptocurrency from any non-custodial wallet, supporting assets like YZY, USDC, and USDT.
- Designers and Investors Behind WLFI: The Intersection of Politics and Capital
World Liberty Financial (WLFI) was established on September 16 last year, guided by real estate mogul Steve Witkoff and his son Zach, with co-founders including crypto KOLs Chase Herro and Zak Folkman.
Trump Family Involvement: Trump is listed as the "Chief Cryptocurrency Advocate," while his sons Eric, Donald Jr., and Barron serve as "Web3 Ambassadors."
Technical Team: WLFI has three technical leaders, including Rich Teo, who previously founded the exchange itBit and the stablecoin company Paxos, Corey Caplan, co-founder of the DeFi platform Dolomite, and Bogdan Purnavel, a former developer at Dough Finance.
Massive Fundraising: One of WLFI's initial moves was to sell its own tokens, with an ICO starting on October 15, 2024, selling 20 billion $WLFI tokens at $0.015 each, raising approximately $300 million for the company. On January 20, 2025, the day of Trump's inauguration, WLFI announced a second token sale, issuing 5 billion tokens at $0.05 each, reaching a total target of $250 million.
Notable Investors: According to a joint disclosure by Accountable.US and Bloomberg, at least 14 users among the top 50 addresses of WLFI hold over 6.7 billion WLFI tokens (valued at approximately $335 million) through U.S.-restricted trading platforms. The most notable holder is undoubtedly Justin Sun, whose TRON DAO has become the largest independent investor in World Liberty Financial (WLFI), subscribing to up to 3 billion WLFI tokens for $30 million. Additionally, the Web3 native fund Aqua 1 announced a strategic purchase of $100 million in WLFI tokens to participate in the governance of the decentralized finance platform. In April 2025, Abu Dhabi-based crypto investment and market-making firm DWF Labs announced it had invested $25 million in WLFI tokens.
- Eric Trump Does Not Rule Out Running for President: The Politicalization of Crypto Escalates
On September 1, Eric Trump was asked in an interview whether he was considering running for president. He stated that he does not rule out the possibility of running for president in the future but is not yet ready to give a definitive answer. He said, "I’m not saying no, but I’m not saying yes either." Eric Trump currently runs a cryptocurrency company and mentioned that he enjoys the trade world he is currently in.
- The Intersection of Politics and Capital: Future Challenges for WLFI
WLFI presents an unusual narrative—political and capital forces are intersecting through cryptocurrency. The initial unlocking on September 1 will mark the starting point for WLFI's entry into real market competition and will be a key moment to test whether the "political-financial-crypto" triple narrative can be realized.
Conclusion:
The unlocking of the Trump family's WLFI token on September 1 marks the project's transition from a "political symbol" to a "tradable asset." Meanwhile, Eric Trump’s statement about not ruling out a presidential run undoubtedly pushes the WLFI project to the forefront of the intersection of politics and cryptocurrency. The token issuance logic of WLFI officially enters the "realization phase," with deep intersections of political and capital forces mediated by cryptocurrency. The initial unlocking on September 1 will be the starting point for WLFI's entry into real market competition and a key moment to test whether the "political-financial-crypto" triple narrative can be realized.
Related Reading: Eric Trump stated at the Bitcoin Asia 2025 conference, "There is no doubt that Bitcoin will reach $1 million."
Original Article: “Trump's Core Token WLFI Set to Unlock, Son Eric Hints at Possible Presidential Run”
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