Vivopower International Plc (Nasdaq: VVPR) announced on Aug. 28, 2025, that it is expanding its collaboration with cryptocurrency exchange Crypto.com by launching “a shareholder benefits program.” The program builds on a custody partnership launched earlier this month. Eligible Vivopower investors who register as new users on Crypto.com through an exclusive VVPR affiliate link will receive $100 worth of XRP tokens. The companies outlined the incentive in a statement:

As part of the shareholder benefits program, Vivopower shareholders who sign up to be eligible new users on Crypto.com, via an exclusive VVPR affiliate link, can receive a $100 XRP bonus, subject to eligibility criteria and availability.

The new initiative comes as Vivopower undergoes a significant transformation into what it describes as an “XRP-focused digital asset enterprise.” In pursuing this strategy, the firm has become the first U.S.-listed public company to provide its shareholders with exposure to both Ripple Labs shares and XRP tokens. Vivopower is acquiring an initial $100 million stake in Ripple Labs, which grants access to a substantial amount of XRP at a discounted valuation relative to the market.

Alongside this purchase, the company is directly accumulating XRP tokens and forming additional partnerships in the broader crypto sector. Management has positioned these actions as the foundation of a sustainable treasury model designed for long-term value creation.

Market commentators view Vivopower’s dual-track approach—linking equity investment with digital token holdings—as a sign of how traditional companies are blending conventional financial strategies with blockchain integration. Critics caution that the inherent volatility of crypto assets could pose risks for investors, but advocates counter that the move underscores the potential for early adopters to benefit from broader institutional adoption. The partnership with Crypto.com, paired with the Ripple stake and direct XRP acquisitions, reflects Vivopower’s effort to redefine shareholder value through hybrid financial models that span both traditional markets and digital ecosystems.

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