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BTCC partners with NBA star Jaren Jackson Jr. for its first sports sponsorship, launching a global trading competition, rewards, and exclusive prizes.
A Game-Changing Partnership in Sports and Crypto
In a landmark move bridging the worlds of professional sports and digital asset trading, BTCC Exchange has announced its first global sports partnership – naming Jaren Jackson Jr., 2023 NBA Defensive Player of the Year and two-time All-Star, as global brand ambassador. The collaboration unites two forces defined by precision, patience, and proven defense, and marks a significant step in BTCC’s global growth strategy.
Since its founding in 2011, BTCC has become one of the longest-serving cryptocurrency exchanges, known for its flawless security record, commitment to transparency, and regulatory licenses in the USA, Canada, and Europe. Aligning with Jackson, a rising NBA star and lifestyle icon, reflects BTCC’s ambition to reach a wider global audience while reinforcing its core values of trust, resilience, and discipline.
A Milestone in BTCC’s 14-Year History
This collaboration is the first sports sponsorship in BTCC’s history, signaling a deliberate expansion beyond the digital asset sector and into mainstream cultural relevance. With more than 9.1 million registered users worldwide, BTCC offers a comprehensive trading platform including spot, futures (with leverage of up to 500x), copy trading, and a free demo trading feature for beginners – all supported by market-leading liquidity and robust risk management.
Aaryn Ling, Head of Branding at BTCC, explained the significance of the partnership:
“Jaren brings authenticity, consistency, and a championship mindset – values that mirror what we’ve built at BTCC over the past 14 years. We’re not here for hype – we’re here for substance, and Jaren’s traits embody all that as a sporting, cultural, and lifestyle icon. We welcome Jackson to the BTCC family and are excited for what is to come.”
Jaren Jackson Jr. – Proven Defense On and Off the Court
Standing 7 feet tall and renowned for his elite shot-blocking and defensive leadership, Jaren Jackson Jr. has quickly become one of the NBA’s premier big men. His career accolades include:
- 2023 NBA Defensive Player of the Year
- Two-time NBA All-Star
- Three-time NBA All-Defensive Team selection
- Multiple-time NBA blocks leader
- Career averages of 18.5 points and 5.5 rebounds over 407 games with the Memphis Grizzlies
On the court, Jackson is known for his ability to anchor a defense, anticipate plays, and contribute offensively as a stretch big with reliable three-point shooting. Off the court, he is recognized for his business acumen, fashion-forward style, philanthropic work, and creative projects in music.
“I’m very excited to join the BTCC family,” Jackson said. “They’ve been in it for over a decade, and that kind of consistency means something to me. I’ve always believed in doing the work, staying disciplined, and thinking long-term – whether that’s in basketball or building your future. Partnering with a platform that shares that mindset is a natural step for me, and I look forward to this journey.”
It starts with energy. And JJJ brought it.
Our Global Brand Ambassador @jarenjacksonjr kicks off the collaboration with a message straight to the community.
🏀 Learn more about this partnership: https://t.co/9pca9VhgLL#BTCCxJJJ #ProvenDefense pic.twitter.com/nGauCQ8y2i
— BTCC (@BTCCexchange) August 13, 2025
A Shared Mindset: Patience, Discipline, and Proven Defense
The foundation of this partnership lies in shared principles. In basketball, elite defense requires anticipation, focus, and execution at precisely the right moment. In cryptocurrency trading, those same attributes – patience, discipline, and measured decision-making – are essential for long-term success.
For over 14 years, BTCC has maintained its position through market cycles, regulatory shifts, and technological change by applying the same principles that define Jackson’s defensive approach. The result is a platform trusted by millions worldwide, offering both professional-grade trading tools and accessible features for newcomers.
Celebrating the Partnership: Trading Competition and Exclusive Rewards
To commemorate the launch, BTCC will host a global trading competition during the week of August 18, 2025. The event will feature:
- A substantial prize pool
- Exclusive signed merchandise from Jaren Jackson Jr.
- Opportunities for traders of all experience levels to participate
In addition to the competition, new users can take advantage of BTCC’s 10,055 USDT Welcome Reward, designed to help them explore the platform’s trading products and features. BTCC also runs regular campaigns, including seasonal challenges and loyalty programs, which are detailed on the promotions page.
Participants are encouraged to sign up early via the JJJ partnership landing page to receive competition updates and be first in line for registration.
More Than a Sponsorship
This collaboration is more than a high-profile marketing initiative – it’s a statement of aligned values. By pairing the proven defense of an NBA All-Star with the proven performance of one of the world’s most established cryptocurrency exchanges, BTCC and Jackson aim to inspire a new wave of engagement with digital assets.
The partnership will also feature exclusive content that gives fans greater insight into Jackson’s life on and off the court, while introducing them to BTCC’s diverse trading services, from perpetual futures to copy trading.
Existing Campaigns for Traders
In addition to the Jaren Jackson Jr. trading competition and the 10,055 USDT New User Welcome Reward, BTCC is currently running a range of campaigns, including:
- Hot Coins Trading Week – Share in a 100,000 USDT prize pool by trading select cryptocurrencies.
- 35% Commission Program – Earn up to 10,060 USDT by inviting friends to the platform.
- First Copy Trade Protection – New copy traders can have their first trade covered for losses.
- Follow on X Bonus – Receive 10 USDT for following BTCC on X.
A full list of active promotions is available on the BTCC promotions page.
Conclusion: Proven Defense Meets Proven Performance
The BTCC–Jaren Jackson Jr. partnership reflects a shared commitment to excellence, trust, and long-term vision. Through this collaboration, BTCC is making a clear statement: it values substance over hype and builds its reputation on consistency, discipline, and a record of reliability.
With a trading competition, exclusive signed merchandise, and substantial rewards for new users, this milestone moment offers something for both basketball fans and traders alike. Full details can be found on the JJJ landing page, official announcement, company news article, and spotlight on Jaren.
#BTCCexchange #BTCCxJJJ #ProvenDefense
Follow BTCC on X (@btccexchange) and Instagram (@btccbitcoin) for real-time updates.
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