According to data from the blockchain analysis platform DappRadar, investment in Web3 gaming projects surged to $60 million in July, ending a three-month slump, as investors are increasingly focusing on games centered around fun.
This year, March remains the month with the highest financing scale for Web3 games, reaching $69 million. After experiencing a decline in April, May, and June, funds have once again flowed back into the market. DappRadar analyst Sara Gherghelas noted in a report on Thursday that investments are primarily directed towards projects with mature teams, strong IP, or infrastructure capable of supporting multiple games.
However, Gherghelas stated that small studios are facing difficulties, with projects lacking market enthusiasm or unsustainable economic models shutting down or transforming.
Investors are also shifting towards supporting games that prioritize fun first, featuring optional blockchain elements and backend technologies such as wallets, AI tools, and cross-chain systems, rather than considering them as an afterthought.
Gherghelas indicated that in the short term, there may be fewer but stronger Web3 games released, along with cross-platform releases and brand-driven games to attract mainstream audiences.
In March, Sky Mavis co-founder Jeffrey Zirlin expressed similar views in an interview with Cointelegraph, stating that crypto game investors are no longer blindly pouring funds into projects that fail to deliver on the promise of being the next "Axie killer."
"Axie killer" was used to describe projects claiming to be the next big Web3 game.
In April, DappRadar reported that investor interest in Web3 games was cooling as it shifted towards real-world assets and artificial intelligence.
However, the market has now entered a more mature phase, Gherghelas stated, with a focus on high-quality gameplay, sustainable economies, and infrastructure designed for expansion.
"Projects that are thriving today are laying the groundwork for the next wave of growth, positioning Web3 gaming as one of the most resilient and forward-looking sectors in the blockchain space," she said.
In July, blockchain games reached 4.9 million daily unique active wallets, a 2% increase from June, leading the decentralized application ecosystem.
Gherghelas noted that blockchain gaming was the only sector to record an increase in activity last month, with industry leaders continuing to "hold the line," as top games maintain player interest through significant updates.
"July proved that Web3 gaming continues to gain momentum. While other sectors are cooling off, gaming is not only holding its ground but also expanding its audience, reaching nearly 5 million monthly players," she added.
Related: ARK Invest splurges $172 million to acquire Bullish stock, which surged 84% on its first day of trading.
Original: “Investors Target 'Fun-First' Crypto Gaming Track, July Financing Surges 94%”
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