According to Google Trends data, the Google search volume for "altcoin" has reached its highest level since 2021, while interest in "Ethereum" has also peaked in the past two years. This surge coincides with a series of cryptocurrency-related exchange-traded fund (ETF) activities and a shift in digital asset treasury, which may draw attention to areas beyond Bitcoin.
Google Trends has previously recorded similar surges. In early 2018, following Bitcoin's peak at the end of 2017, the search volume for "altcoin" skyrocketed as retail attention shifted to a wave of new cryptocurrencies launched through initial coin offerings (ICOs).
In early 2021, during a broad rebound driven by decentralized finance (DeFi), non-fungible tokens (NFTs), and large-cap coins like Ether, Cardano, and BNB, the term "altcoin" reached its highest recorded reading.
While Google Trends cannot predict market direction or provide exact search counts, it can highlight periods of heightened retail curiosity.
Institutional interest in altcoins is growing, and crypto ETF activities have now expanded beyond Bitcoin and Ethereum. In just the first half of 2025, U.S. regulators received at least 31 applications for altcoin ETFs.
Among notable applications, Canary Capital submitted a proposal for a SUI spot ETF in March, directly tracking the Sui token. Shortly thereafter, Cboe BZX requested approval to list Canary's fund, which could mark the first U.S. ETF holding SUI. Meanwhile, Nasdaq submitted the necessary documents for 21Shares' spot SUI ETF, initiating the SEC's formal review process.
Bloomberg Intelligence analysts Eric Balchunas and James Seyffart are optimistic about the approval of other altcoin ETFs. They assigned a 95% approval probability for Solana (SOL), Ripple (XRP), and Litecoin (LTC), while other applications—including Dogecoin (DOGE), Cardano (ADA), Polkadot (DOT), Hedera (HBAR), and Avalanche (AVAX)—have approval probabilities as high as 90%.
Corporate treasury strategies are also expanding to include a broader altcoin portfolio. Ether has now become the preferred reserve asset for several companies. Companies like Metaplanet, BitMine, and SharpLink Gaming collectively hold billions of dollars worth of Ether (ETH), often staking their holdings to earn additional yields.
This trend is not limited to ETH. Several companies, including Upexi and DeFi Development Corp., are building substantial Solana positions in their digital treasuries.
DeFi Development Corp. holds nearly 1 million SOL, valued at approximately $200 million at today's prices, and is staking these tokens to generate additional yields. Upexi also increased its SOL holdings to 2 million in July, most of which are being staked.
Chainlink has also emerged in treasury discussions, launching the Chainlink Reserve Mechanism on August 7, which will convert usage fees and corporate payments into LINK tokens to enhance the network's long-term sustainability.
Data from CoinGecko shows that altcoins have been steadily rising in recent weeks. The price of Ether has increased by 30% in the past 7 days and is up 78% year-to-date, currently trading at around $4,722, close to the historical high of $4,878.26 set on November 10, 2021.
As of the time of writing, other major altcoins have also recorded steady gains over the past week, including XRP (+10%), SOL (+19.3%), SUI (+15%), and LINK (+43%).
Related: Traders say that if Bitcoin (BTC) hits $150,000, Ethereum (ETH) could reach $8,500.
Original article: “Driven by ETF and treasury trends, 'altcoin' Google searches hit a new high since 2021”
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