Author: 1912212.eth, Foresight News
The Women's National Basketball Association (WNBA) was unexpectedly overshadowed by a bizarre "toy invasion" incident.
Starting on July 29, during the series of games for the 2025 season, a series of mysterious green toys (dildos) were thrown onto WNBA courts. So far, three games have been interrupted by spectators maliciously throwing toy replicas of genitalia, disrupting the match and affecting both teams and the game process.
This incident seems absurd, but behind it lies a meticulously planned cryptocurrency meme launch.
It all began at the WNBA courts. In the 2025 season, the league attracted a record number of viewers, with star players like Caitlin Clark and Kelsey Plum becoming cultural icons. However, on July 29, during a game between the Atlanta Dream and the Golden State Valkyries, an unexpected event broke the calm. A fan threw a bright green mysterious toy onto the court, causing a brief interruption in the game. Referees and security quickly cleared the scene, but the moment was captured on camera and rapidly went viral on social media.
Just a few days later, similar incidents occurred in succession: on August 5, at the Chicago Sky's home game, two more green mysterious toys landed; during a game of the Los Angeles Sparks, player Kelsey Plum even kicked one away herself. Within just two weeks, at least five similar incidents were reported, including a purple variant, provoking a range of reactions from humor to anger.
Initially, these incidents were seen as isolated pranks or uncontrolled fan behavior. After police intervention, two men were arrested in Chicago on charges of disturbing the peace.
The truth soon emerged: a cryptocurrency group publicly admitted responsibility. They claimed that the act of throwing mysterious toys was a carefully orchestrated "protest" and marketing campaign aimed at promoting their meme coin—Green Dildo Coin (DILDO).
DILDO quietly launched on July 28. The group stated in an interview with USA Today that their goal was to protest the "toxic" environment of the crypto world, including scams, manipulation, and infighting within the community. Through this extreme method, they hoped to generate buzz, attract attention, and prove that viral marketing could be achieved without relying on KOLs.
DILDO was issued on the Solana chain, with the contract address 0x4C3e9772698084B00b413106723E700797921C6b. The name and theme of the coin directly stem from slang in crypto trading—"green dildo" refers to the large green candlestick on price charts, symbolizing a surge. The group claimed that throwing the mysterious toys was a "glorious protest," but essentially it was low-cost marketing: they spent only $200 on toys and $500 on tickets to gain tens of millions of exposures.
As the incident quickly escalated, DILDO rose from a low of $0.00018 to a peak of $0.00222 on August 9, marking an increase of nearly tenfold in just one week. Currently, the meme has a market cap of $13.96 million, with a 24-hour trading volume of $750,000.
Notably, on August 2, WNBA's official merchandise featuring mysterious toys sold out on the first day of sale.
Some Twitter KOLs like @jonnajarian and @gainzy222 discussed the incident during live streams, further fueling the hype. Even Donald Trump Jr. shared a photoshopped image joining the discussion, showing his father Trump throwing green mysterious toys from the White House.
However, this incident sparked significant controversy. WNBA players and league officials expressed strong dissatisfaction. Players described these actions as "offensive and disrespectful" during post-game interviews, stating that they disrupted on-court performance. The league has tightened security measures, including pat-downs and banning suspicious items from entry, and league officials stated that all 13 WNBA teams must install safety nets.
Critics pointed out that throwing sex toys in a female-dominated league reinforces the stereotype of female athletes being objectified. Slate magazine commented that this was not just a prank but a mockery of the feminist struggle, especially against the backdrop of WNBA players fighting for higher salaries and rights. The market cap growth of the meme coin even surpassed the annual salaries of some WNBA players, highlighting the absurdity of crypto speculation.
The group's spokesperson denied any connection to the arrested individuals, claiming the actions were a "peaceful protest," but this did not mask the potential risks: in X posts, some warned that this was short-term speculation lacking long-term value. Similar incidents are not new—Green Dildo Finance in 2021 and other meme coins in 2024 profited from controversial marketing, but most ultimately collapsed, leaving investors with significant losses.
The mysterious toy incident thrown into the WNBA reflects some marketing chaos in the 2025 crypto market. While mainstream coins like Bitcoin and Ethereum show stable growth, the meme coin sector is rife with manipulation and scams. At the same time, it showcases the boundaries of social media viral marketing, which is continually being pushed to extremes.
What is the fate of the DILDO coin? It is likely to fade away like many meme coins, becoming a fleeting phenomenon. Regardless, this farce has become a bizarre footnote in the intersection of sports and crypto in 2025.
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