The convenience store chain Sheetz, operating over 750 stores in Pennsylvania, Ohio, North Carolina, Virginia, West Virginia, and Maryland, processes payments via a partnership with digital payments network Flexa. Customers scan a QR code at checkout or fuel pumps using Flexa-compatible wallets.

The cryptocurrency is instantly converted to U.S. dollars for Sheetz, eliminating volatility risk and reducing processing fees compared to credit cards. A promotion offers 50% off all purchases, including fuel, snacks, and made-to-order food, when paying with cryptocurrency daily between 3 p.m. and 7 p.m. local time.

Eligible cryptocurrencies include bitcoin, ether, litecoin, dogecoin, and USDC supported through Flexa’s infrastructure. The discount applies automatically at participating stores with no stated per-transaction limit, though standard promotional terms apply.

Sheetz first tested cryptocurrency acceptance at select locations in 2021, focusing initially on fuel pumps before expanding to in-store purchases. The company completed the rollout to all stores in late 2024. The “Crypto Crave & Save” discount promotion launched in early August 2025 as a limited-time marketing initiative.

To many observers, the move represents a significant step in retail cryptocurrency adoption for the chain, which reports annual revenue exceeding $6.2 billion. In the past, company executives have cited growing consumer interest in digital payment options as a key factor driving the expansion.

Sheetz customers can participate by downloading a supported cryptocurrency wallet, funding it, and scanning the QR code during promotion hours. Sheetz previously offered a $20 discount for first-time crypto users.

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