According to NFT tracker CryptoSlam, non-fungible token (NFT) sales surged to over $574 million in July, marking the second-highest monthly trading volume of the year.
This figure represents a 47.6% increase from June's $388.9 million, but still falls short of January's $678.9 million, which was the highest monthly sales figure of 2025.
The number of transactions decreased from 5.5 million to 5 million, a month-over-month decline of 9%. However, the average sale value climbed to $113.08, the highest level in six months, indicating a growing demand for high-value assets.
The number of unique buyers dropped to 713,085, down 17% from July's 860,134, while the number of unique sellers increased to 405,505, a month-over-month growth of 9%. This imbalance suggests that buyers are consolidating, with fewer participants but increased purchasing volume.
According to NFT Price Floor data, the overall market capitalization of the NFT industry exceeded $8 billion, a 21% increase from the $6.6 billion valuation on July 24.
In July, Ethereum (ETH) surged to over $3,900, a 62% increase from around $2,400 on August 1. At the time of writing, ETH remains above $3,800.
The rise in this asset has also driven the valuation growth of Ethereum series. Over the past 30 days, NFT Price Floor data shows that all top ten series by market capitalization are Ethereum NFTs.
In terms of total trading value over 30 days, CryptoPunks leads with over $69.2 million, according to NFT Price Floor data. Pudgy Penguins follows closely with $55.5 million, while Polygon-based Courtyard NFTs rank third with $23.8 million.
From a growth perspective, Pudgy Penguins even outperformed CryptoPunks in July. The floor price of this series increased by 65.44%, surpassing other blue-chip series like Bored Ape Yacht Club (BAYC) or Mutant Ape Yacht Club (MAYC).
The Ethereum blockchain continues to dominate the NFT market, with sales reaching $275.6 million. CryptoSlam data shows a 56% growth over the past 30 days. Bitcoin and Polygon recorded $74.3 million and $71.6 million, respectively.
Meanwhile, Cardano showed a significant growth of 102%, while Solana achieved a modest growth of 8%.
Despite being one of the top blockchains for NFT sales, Polygon's sales volume decreased by 51.1% compared to the previous month. BNB Chain's sales fell by 54%.
Related: The White House releases long-awaited cryptocurrency regulatory proposal report
Original article: “NFT Sales Reach $574 Million in July 2025, Setting the Second-Highest Record of the Year”
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