According to the announcement revealed on Monday, the holdings represent roughly two-thirds of the company’s total liquid assets, which stand at about $3 billion. Trump Media operates the Truth Social platform, Truth+ streaming, and Truth.Fi FinTech brand.

The release further notes that an additional $300 million has been allocated to acquiring options for bitcoin-related securities. The company stated plans to continue acquiring the leading crypto asset bitcoin (BTC), and related assets, potentially converting options into spot bitcoin based on market conditions.

These assets are intended to generate revenue and could fund acquisitions of further crypto assets, according to the announcement. CEO Devin Nunes said the moves implement the company’s publicly stated bitcoin treasury plan.

He stated the assets aim to ensure “financial freedom,” guard against potential “discrimination by financial institutions,” and create synergies with a planned utility token for the Truth Social ecosystem.

Trump Media trades on Nasdaq and NYSE Texas under the symbol DJT. Trump Media’s bold pivot into bitcoin reflects a strategic bet on digital autonomy, one that aligns its media ambitions with the decentralizing ethos of cryptocurrency.

As traditional finance (TradFi) meets ideological resistance, the company’s balance sheet may be signaling more than fiscal policy—it’s declaring a cultural stance. Whether this wager—or the broader collection of bitcoin treasury plays—proves fruitful will depend on far more than technical indicators and price action.

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