On July 17, Mable Jiang, Chief Growth Officer of FSL, the parent company of Stepn, announced her departure and the establishment of the social protocol Trends.

Here is Mable's interpretation of the new protocol Trends:

I am excited to announce the founding of Trends: Trends is a social protocol anchored in value, dedicated to advancing the boundaries of information finance. At the same time, this marks a farewell to a chapter of my journey: my full-time work at FSL has come to an end, but I will continue to support the company as an advisor. I will write a longer piece to reflect on this extraordinary journey.

Trends has received early support from many outstanding founders and angel investors, whose trust in the vision has provided us with both motivation and responsibility: Solana co-founder Anatoly Yakovenko, Solana Foundation Chair Lily Liu, Jupiter co-founders Meow & Siong, Kaito founder Yu Hu, LayerZero co-founder Bryan Pellegrino, Pendle Finance co-founder TN Lee, Drift Protocol co-founders Cindy Leow & David Lu, Jambo Technology co-founders Alice & James Zhang, Magic Eden co-founder Zhuoxun Yin and former CMO Tiffany, Multicoin Capital co-founder Tushar Jain, FSL co-founders Jerry Huang, Yawn Rong & CEO Shiti Maghani, Su Zhu, Bonk.fun core contributor Nicolas, Dragonfly Capital partner GM, Folius Ventures founder Jason Kam, among others.

Through years of exploring the popularization of crypto applications, I have distilled three first principles:

• Every true breakthrough in Web3 innovation stems from significantly reducing the friction of value flow—2017's ICOs, 2020's DeFi Summer, and even 2023's Pump.fun have proven this. The next wave of innovation will similarly accompany a 100-fold increase in the efficiency of value flow.

• Tokens are essentially containers of information, and social media has long been the most active market for information; if every post could be mapped to a token, the flow of information and the flow of value will ultimately merge.

• The costs of on-chain issuance and value transfer will continue to decline, and social scenarios are already prepared for this integration.

Based on these thoughts, we launched Trends: it will initially serve as an on-chain curation layer for X (formerly Twitter), then expand to any open content like TikTok, and ultimately grow into a social protocol operated in collaboration with on-chain capital (internet capital). Each piece of content has its own curve, volatility, and breakout point; accounts that continuously produce or discover high-consensus content will accumulate an on-chain reputation that is hard to fake.

AI is driving the cost of content production down to nearly zero. When views, likes, and even entire posts can be generated in bulk for just a few cents, on-chain capital becomes the only scarce and transparent signal of true consensus. Trends opens a channel from belief directly to profit and loss: boosting views requires real money, while the open protocol allows everyone equal opportunities to participate.

In my view, this is what "mass adoption" truly looks like: people's daily actions carry economic weight. Imagine, 1 like = 1 dollar: each click would automatically buy along the curve, and the automatic exit multiplier could be preset. Opinions are positions, all in one step.

We are standing at the dawn of a new era.

We are defining a brand new asset class.

Shaping new behaviors has never been easy, but the trend is good.

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