The reasons most presentations fail are: over-explanation, lack of selling points, and burying the key message.
Written by: Freddie Lassados
Compiled by: AididiaoJP, Foresight News
Why do most Web3 founders still send presentations like it's 2020?
Web3 venture capital analysts typically browse through 20 presentations a day, switching between Telegram, market charts, and Twitter while sipping coffee and chewing nicotine gum.
You may have at most 30 seconds to grab their attention, or they will move on to the "next one."
They are no longer going to read your 40-page Notion dissertation, at least not right now.
Let’s be clear:
Your presentation is not meant to explain your project narrative.
It is to secure the next meeting opportunity.
The reasons most presentations fail are: over-explanation, lack of selling points, and burying the key message.
Before diving deeper, let’s clarify: not all venture capital funds will only spend 30 seconds on a presentation. Top-tier VC funds will take the time to research, ask critical questions, and genuinely want to understand your project, but too many funds, especially in the early stages, do not do this. You won’t know what type of VC you are facing until you enter the meeting room. Therefore, design your presentation for the worst-case scenario (i.e., a distracted audience). If they can dive deeper, great. But first, you need to get them to take the "next step."
Here are ways to make your presentation stand out.
Your presentation's task is simple:
Tell a good story
Showcase the founder's strengths
Clearly indicate that you are worth investing in
You are not trying to convince others; you are giving them a reason to want to learn more.
Make them feel:
"Okay, there’s something here. Let’s take a deeper look."
At this point, your Notion deep document will come into play, not before.
The presentation is the stepping stone, while the memo is the tool to solidify investor confidence.
Of course, in a conference call, you will want to know if this investor is truly smart, understands the field, and aligns with your vision, but that’s for later.
Right now, your task is just to get them to want to take your call.
At this stage, they are just scanning for key signals that interest them.
Key Slides
Forget those cookie-cutter templates. In the seed round stage of Web3, what you really need is:
A Memorable Tagline
Keep it concise and powerful, making it unforgettable.
Bad example: "A decentralized infrastructure protocol."
Good example: "On-chain payment version of Stripe built for modular Rollups."
The World is Changing
Start with the change. What are the emerging possibilities? What are the macro breakthroughs?
This is not just about "Why now?" but also "Why is it still early for you to enter?"
Your Perspective
Your unique viewpoint, showcasing what you see that others do not.
Great venture capitalists invest in "unique advantages," not "consensus."
Why You?
Execution is everything; prove you can deliver results.
Highlight past project successes, recruitment success stories, and early progress to clearly show your unstoppable momentum.
Long-term Vision
What will it look like when you scale?
Even if there are no tokens now, indicate that you have considered the issue of value capture.
Trends > Market (but don’t skip the market)
You still need to show the market potential, but relying solely on market size charts won’t get you investment.
Focus on who will care, why now, how you will gain enough traction for the next round of funding, and what will happen if you succeed.
Trends and market size are important, but the narrative is key to getting your first "yes."
Token Design (Keep it Light)
The seed round stage does not require complete tokenomics; just show that your thinking is clear.
Who will get what? Why are tokens important?
Funding Needs
How much do you plan to raise? In what form? (SAFE + token accompanying agreement? SAFT? Equity?)
What is the valuation?
What will the funds be used for?
This is not just to look professional; it helps venture capitalists assess whether this deal fits their fund.
Is the amount you are raising too small, making them reluctant to participate? Is it too large, exceeding their investment limits? Does it align with their investment stage?
Being clear here can save time for both parties.
Don’t play games, don’t be ambiguous. Just show that you are serious and know what you are doing.
What Makes a Presentation Stand Out
Clear narrative
Zero fluff
Concise visuals, sharp copy
Confident expression from the founder
If your presentation reads like it was written by AI, start over.
Summary
Your presentation is a trailer, not a white paper.
What you are selling is: Why this project? Why now? Why you?
Execution is still important; show it early.
Save the Notion deep document for after you’ve captured their interest.
Clarify your funding needs; this will filter out suitable funds.
Show the market, but let momentum and vision lead.
Get to the point faster than the speed at which venture capitalists scroll their screens.
Don’t test their IQ; just aim to secure the meeting opportunity.
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