According to investor and television personality Kevin O’Leary, AI has significantly reduced the cost of acquiring new customers, and any company that ignores AI is not worth investing in.
In an interview with Cointelegraph, O’Leary stated that new customer acquisition is primarily achieved through content creation and multimedia marketing, “and this cost has increased the most in the past 36 months.”
He pointed out, “When you look at the cost of content creation, it has more than quadrupled. In some cases, it’s even tenfold,” adding that AI has reduced content production costs by 60%.
O'Leary told Cointelegraph that before investing in any potential business, he would inquire about their use of AI: “Before I meet the CEO, I want to know who is responsible for customer acquisition, customer growth, reducing customer acquisition costs, and improving advertising return on investment.”
“My first question is, who is running your AI program? What technology stack are you using? What tools are you using, and who is responsible for your social media?”
While the reduced acquisition costs are beneficial for businesses, the investor added that this is overshadowed by the geopolitical importance of AI and the need to maintain U.S. leadership in the field.
O’Leary is also an investor in Bitzero, a Bitcoin (BTC) mining and high-performance computing company that operates data centers in Norway, Finland, and North Dakota, USA.
The investor told Cointelegraph that having the infrastructure behind Bitcoin and AI may prove to be a more sustainable and profitable business model than pursuing the businesses that these infrastructures serve.
“It’s like the gold rush hundreds of years ago. Those who made the most money with the least risk were selling jeans and pickaxes,” he said.
“We are indeed in a technological war with China,” the investor said. O’Leary compared AI chips to the queen bee in a hive, while AI developers are the worker bees.
Developers and programmers surround the new AI chips, producing “honey” or computer code, the investor stated during the Cointelegraph interview.
By limiting the use of AI chips manufactured by U.S. companies through sanctions and punitive trade policies, this allows competing countries to spread their chipsets and architectures and guide the development of AI, O’Leary concluded.
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Original article: “Kevin O'Leary: Why I Will Never Invest in Companies That Ignore AI?”
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