Pump.fun’s official token, PUMP, is trading at a mark price of $0.0056 on derivatives platform Hyperliquid, a value 40% above its upcoming ICO price, as futures begin pricing in demand ahead of the July 12 token sale.

The token’s PUMP-USD perpetual pair went live on July 9 following community requests, offering up to 3x leverage. In its first 24 hours, the pair generated $30 million in trading volume, suggesting strong speculative interest despite the token not yet being live on-chain.

Open interest stood at over $17 million as of Asian morning hours Thuesday, but activity is expected to accelerate after Binance Futures launches its own PUMP perpetual contract on July 10 at 07:30 UTC.

The Pump.fun ICO will distribute 33% of PUMP’s total 1 trillion token supply, with 18% already sold in a private round and 15% reserved for the public sale, both priced at $0.004. All tokens will be fully unlocked at launch.

Pump.fun is positioning the token as part of a broader strategy to build a decentralized social platform pitched as a Web3-native alternative to TikTok, Twitch, and Facebook, where users are rewarded with money, not just engagement.

The protocol has already generated over $600 million in revenue, largely from fees on meme coin launches, and has been at the center of Solana’s low-friction token boom since early 2024.

Read more: Pump.fun to Launch PUMP Token via ICO on July 12

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